Lunch and Learn: How to put your profit first

Amelia McNamara has over 16 years of experience in accounting roles across multiple sectors, having worked for small family-run businesses and large multinationals. In 2022, Amelia faced a pivotal moment in her career. With the arrival of her first child, she was confronted with the choice between her professional aspirations and the precious time she could spend with her daughter. Having experienced the loss of her mother at a young age, she understood the value of family time. This profound realization led her to step away from the security of her corporate job and embark on the challenging yet rewarding journey of entrepreneurship, founding her own business to create a life that aligned with her values. Amelia's professional journey is marked by significant achievements. She is Ireland’s first Certified Profit First Professional, a testament to her expertise in financial management. She is the proud owner and operator of Graceful Accounting, a bespoke bookkeeping practice she founded to assist business owners with their finance functions. This innovative approach to accounting has been recognized, with Graceful Accounting being named a finalist in the Irish Xero awards category “Emerging Firm of the Year” in its very first year. Originally from London, Amelia lives in Cork with her husband and two daughters. Amelia is a qualified Accounting Technician with a bachelor's degree in accounting. In her spare time, she enjoys reading, cooking, and travelling.