Lunch and Learn: How to start a fashion brand

With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem. Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle. Natalie's passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman's Hour, Metro.co.uk, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster. When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact. Get help with: Sourcing - including UK manufacturers and sustainable fabrics with low MOQ Brand Strategy - Identifying your target customer, market and brand values Managing production and setting up a critical path with realistic timelines so your deliveries will be on time Cost price negotiation and improving target margin Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk Improving lead times Design direction and product development - sample shopping, inspiration gathering, cost engineering Competitor analysis and market research Sustainability strategy, training and implementation Preparing to wholesale