How to start selling successfully on TikTok Shop
Posted: Thu 20th Mar 2025
In this Lunch and Learn, Nora Zukauskaite, integrated marketing director at TikTok Shop UK, outlines key tools for success – from shoppable videos to LIVE shopping to affiliate sales – to help you get a strong start in your first month on the platform.
By merging entertainment and shopping, TikTok Shop creates a seamless journey from inspiration to checkout – all within one app. This cohesive, uninterrupted shopping experience drives higher engagement, making it simpler and more effective for users to shop and for brands to succeed.
Whether you're a global brand or a small business, TikTok Shop offers a unique opportunity to turn discovery into commercial success!
Key takeaways from this session:
Gain practical tips to set up your TikTok Shop and make the most of your first month on the platform
Learn how to use shoppable videos, LIVE shopping and affiliate sales to maximise success
Discover how to optimise your TikTok Shop for maximum visibility and sales
Relevant resources
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