Get advice on setting up on your own, securing your first clients, and making a great first impression as a freelancer, from event manager Lauren Malone.

Lunch & Learn: Five lessons from my first six months of freelancing

Webinar

In this Lunch and Learn, freelance senior event manager Lauren Malone shares her experiences of quitting a full-time role and diving head-first into the world of freelancing over the past six months.

Lauren built a 10-year career in event management, heading up the female entrepreneurship arm of Enterprise Nation for three years. Here, she'll give her best advice on setting up on your own, securing your first clients, and making a great first impression as a freelancer.

Lunch and Learn: Five lessons from my first six months of freelancing

Get advice on setting up on your own, securing your first clients, and making a great first impression as a freelancer.

I’m Moyin, the founder and creative force behind Mr Desserts, a small but mighty bakery that brings the sweet and bold to London’s dessert scene. Baking has been a passion of mine for as long as I can remember, and what started as a hobby quickly turned into a full-blown obsession — one that I’m lucky enough to now call my business.
Mr Desserts is all about pushing the boundaries of traditional treats. From our indulgent, sprinkle-infused birthday cake cupcakes to our rich and decadent s&apos;mores brownies, every creation is a blend of classic flavours with a twist that’s uniquely ours. We specialise in handcrafted, artisanal baked goods that are made with love, the finest ingredients, and a dash of something unexpected.
But it’s not just about the desserts for me. I’m deeply committed to creating an experience for my customers — one that’s filled with joy, nostalgia, and a bit of cheeky fun. Whether it’s through our playful products, bold branding, or the quirky little touches, my goal is to make every customer feel like they’re part of something special.
Running a home-based bakery has its challenges, but I thrive on the connection I have with my community. From popping up at local markets like Battersea Power Station to collaborating with other small businesses, I’m always looking for ways to grow, learn, and share my love for all things sweet.
If you’re in London and you haven’t tried Mr Desserts yet, what are you waiting for? Let’s make your next celebration (or just your next Tuesday) a little bit sweeter.

Founder

Member of the Month: Moyin Odeniran

Congratulations to our Member of the Month for September, founder of Mr Desserts, Moyin Odeniran.

I’m Stuart Young, an experienced manager of people and businesses having managed multiple design studios, a large print company and my own SME consultancy in the past 30+ years. In the last few years I have helped deliver clarity via SME executive coaching helping with direction, strategy and growth.

I also have a good understanding of marketing principles.

I help SMEs define issues, create solutions and apply the steps to get clearer about their goals and how to achieve them.

Managing Director

SME business power tools

We curate, explain and share the most powerful SME business tools available to give SMEs the best chance of success.

Business advice and coaching for creatives

For entrepreneurs in the creative industries looking to develop and grow.

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With a focus on start-ups and SMEs, I’ve shaped visionary concepts into household names, driving growth and innovation. As a board advisor, coach and contractor, I turn ambitious ideas into profitable realities, building brands that resonate and deliver results.
Why Choose Me?
Having worked with global brands and start-ups alike, I bring a wealth of knowledge and an innovative approach to every project. My passion and goal is to make your business feel bigger, better, and positioned for success—without unnecessary complexity or corporate jargon.
Let’s work together to transform your challenges into opportunities for growth.

Founder CEO

Sally Jimson

Running a small business or scaling a start-up can feel overwhelming, but with the right strategies in place, you can transform your business into a sustainable and thriving brand. I specialise in helping entrepreneurs and SMEs navigate their growth journey through bespoke marketing and leadership services that deliver measurable results.
Over 20+ years of steering global brands to success, I specialise in brand/marketing strategy for luxury, FMCG, beauty, and sustainable fashion. With

Lunch and Learn: Five lessons from my first six months of freelancing

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