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WEBINAR

How to make circular retail work for you

Zoe Rowswell
Zoe RowswellTern Eco Limited

Posted: Thu 27th Feb 2025

There’s a lot of noise out there about the rise of resale and conscious shopping, but can a circular business model really help retailers grow their business?

With more customers buying and selling second-hand than ever before, whether for economic or environmental reasons, this shift in behaviour shows no signs of slowing down and requires new retail strategies.

In this Lunch and Learn, digital leaders and re-commerce experts, Kate Walmsley and Zoe Rowswell, share why you should be thinking about takeback and resale for your business, what you should consider when getting started and how you can build your own successful and profitable circular retail programme.

Topics covered in this session:

  • Discover why running takeback and resale is not as hard as you think

  • Learn how you can use circular retail to drive new customer growth, loyalty and lifetime value

  • Understand how to make these programmes successful and profitable

Tern Eco co-founders, Zoe and Kate, have always been at the forefront of digital and retail. Together, they have over two decades of digital retail leadership, having worked with iconic high-street and luxury brands, including Topshop, Urban Outfitters, Jimmy Choo and Dr. Martens from the early days of e-commerce through to the digitisation of almost everything.

Now they’re using their expertise to help retailers of any size, embrace circularity through scalable, tech-driven solutions.

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Zoe Rowswell
Zoe RowswellTern Eco Limited
I am a circular retail advisor and an established digital leader in fashion and retail, specialising in commercial sales growth and process management across all aspects of e-commerce operations. I run my own independent consultancy, Zoka Ltd, and am co-founder of Tern Eco - a B2B software solution designed specifically for retailers to recover product for resale or reuse. I have previously held senior leadership roles at Topshop, Jimmy Choo and Urban Outfitters.

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