Lunch and Learn: How to master subscription-based selling models

In this Lunch and Learn, Nick Binza discusses the unique challenges and opportunities of subscription-based models.

When it comes to subscriptions, customer lifetime value (LTV), retention strategies and cash flow management are particularly crucial to understand and manage. Nick explains why customer lifetime value and retention are pivotal in the success of subscription models and how these factors differ significantly from one-off sales strategies.

Nick started Purpose Digital in 2020 after three years as head of e-commerce and marketing at Mous, a tech accessory start-up. In his time there, he grew online revenue from £1 million to £17 million turnover while building a best-in-class in-house e-commerce and marketing team.

The focus of Purpose Digital is to develop and execute growth strategies with brands. Acting as fractional CMOs and digital marketers, they plug knowledge gaps, identify growth opportunities and help brands take on their biggest growth opportunities.

Key takeaways from this session:

• Gain a clear understanding of the importance of LTV and retention

• How to navigate cash flow challenges

• Discover strategic approaches to enhance subscriber retention

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