How personalised lead generation can help with sales

This session, led by Laura Burton, will help you to create your personalised, predictable lead generation system to make more sales on social media in 2025.

Topics covered in this session:

• The one thing that guarantees leads online

• How to craft compelling sales messages for your online audience

• How to make your lead generation system highly predictable

Laura is the founder of Brutal Marketing and is a trusted sales, marketing and social media mentor to experts (especially other marketers), selling their services globally online.

Having grown her social media to 23,000 people, she has a proven track record and a six-step strategy for increasing visibility, followers and sales on social media, so that business owners can grow (and feel good in) their business.

Laura has worked globally as a people expert for FTSE companies, owned multiple businesses, was a finalist in the StartUp Awards and was voted one of the most inspirational female entrepreneurs of 2023 by F:Entrepreneur, a campaign run by Small Business Britain.

Relevant resources

• How introvert founders can generate leads on LinkedIn

• Lead generation: Tactics for small businesses and start-ups

• Transforming your Instagram into a lead-generation machine

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