Lunch and Learn: Product launch strategies to build buzz and drive sales

In this Lunch and Learn, Anne-Sophie Martin-Kukah provides actionable insights to enhance your market presence. She explains how to identify and understand your ideal audience and tailor your messaging to resonate with those most likely to buy.

Join us to discover the potential of buzz marketing to transform interest into sales. From proven marketing tactics to leveraging influencers, learn how to create content that leads directly to the checkout.

Anne-Sophie is the founder and managing director of The Ascents Group, a global marketing consultancy based in London. She specialises in brand and retail-entry strategies with expertise in FMCG, consumer health and retail. As a UN Women UK delegate, she is committed to empowering female-led businesses and advocates for gender equality in the business world.

Key takeaways from this session:

• Discover how to identify and understand the right audience for your offering

• Learn how to stand out and turn interest into sales

• Find out how to maximise impact with optimal campaigns

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