Product marketing and trends

In this session, Enterprise Nation's Polly Dhaliwal explains how to build great products with simplicity and in line with emerging product marketing strategies and trends for 2025.

Get actionable insight into understanding your audience, prioritising features and making the most of key product marketing trends like AI personalisation and sustainability.

Topics covered in this session:

• Building and positioning products for success: Learn how to define your product’s “why”, prioritise impactful features and create a clear product story that resonates with your target audience

• Adapting to key trends in 2025: Understand how the latest trends, including AI personalisation, the rise of no-code tools and the importance of sustainability and ethical design, can help you stay competitive

• Marketing effectively across channels: Discover how to engage users through storytelling, user-generated content and selecting the right platforms to connect with your audience effectively

Polly is the chief operating officer at Enterprise Nation, where she leads efforts to support over one million small businesses every year. With experience in product development, operations and growing communities, she's passionate about simplifying journeys for businesses and empowering entrepreneurs with practical strategies to thrive in a competitive landscape.

She's also a published author, a podcast host and an advocate for innovation in small business growth.

Relevant resources

• Top 10 product tips for 2025: Simplifying journeys and empowering small businesses

• Supercharge your start-up with marketing trends for 2025

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.