Lunch and Learn: How publishing a book can elevate your business

Unlock the potential of authorship and see how publishing a book can elevate your business.

In this Lunch and Learn, Taryn Lee Johnston shared how a well-crafted book can position you as a leading expert in your field and serve as a unique asset that outshines traditional business cards. Understand how a published work can lead to meaningful connections and long-term value.

Taryn, owner of FCM Publishing and Chronos Publishing, has 12 years of experience in publishing and won the 2023 Independent Publisher of the Year award.

She offers consultancy for publishers and business owners on book writing to boost profiles and is a seasoned marketing expert with 28 years of experience, being named 2024 Digital Marketer of the Year.

Topics covered in this session

• Learn how to share your knowledge and experiences to create engaging content that reinforces your professional identity

• Find out why a book can make a more lasting and memorable impression than a business card

• See how publishing can help you stand out, attract new opportunities and build a strong reputation as an authority in your field

Taryn's key points from the webinar

Business benefits of publishing a book

• Publishing a book can elevate your business and credibility as proven by winning Independent Publisher of the Year

• A book is a powerful tool for establishing expertise, breaking down barriers and getting in front of the right people

• Publishing a book shows that you are in it for the long run and that you care about showcasing your knowledge and expertise

• Position yourself as the go-to expert in your industry by sharing your unique knowledge and not regurgitating what others have written

• Authors can be sought out by the media and industry events, providing great publicity for both the author and their business

• A book can be a door opener for getting into the speaking circuit and enhancing client trust

• Publishing a book can open unexpected doors and lead to speaking gigs, enhancing credibility and visibility

Strategic considerations for publishing a book

• Identifying the core message of your book is crucial for achieving your desired outcome, whether it's sales, raising business identity or getting into a speaking circuit

• Self-publishing can result in a far higher royalty rate, up to 70 or 80%, compared to the 10 or 15% offered by traditional publishers

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