Setting financial goals that drive business growth

In this Lunch and Learn webinar, Sanja Trajkoski guides you through setting financial goals that not only align with your business vision but also reflect your personal values and lifestyle.

It’s not just about keeping the business afloat – it’s about building something profitable and sustainable. She explores how to create financial goals that support your business growth and personal ambitions, helping you find balance and success on your own terms.

Sanja is a Chartered Certified Accountant (ACCA) with substantial experience in the accounting and audit industry in Ireland. She founded BTS Accounting Services to help small businesses achieve sustainable growth by demystifying the figures behind their business.

Sanja goes beyond number crunching by using financial statements as powerful tools for business development. Additionally, she offers mentoring sessions on personal finance for business owners, empowering them to build good money habits and thrive professionally.

Topics covered in this session:

• How to create effective financial goals using the SMART framework (specific, measurable, achievable, relevant and time-bound)

• Understand the difference between short-term and long-term financial goals and why both are essential for sustained business success

• Discover tools and techniques for tracking their financial goals, including key performance indicators (KPIs) and regular progress reviews

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Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.