How to structure your website for conversions

In this engaging 30-minute session, led by Patricia Greene, discover how the strategic structure of your website can dramatically improve your conversion rates.

Whether you're launching a new site or revamping an existing one, learn practical techniques to organise your digital presence in ways that naturally guide visitors toward taking action.

Topics covered in this session

• Design your website to grab attention: Learn how to arrange your website so visitors notice the most important parts first, helping them click, sign up, or buy

• Make your website easy to use: Discover how to create simple paths through your website that naturally lead visitors to take action

• Create pages that get results: Learn the basic building blocks of pages that encourage visitors to buy, including simple forms, compelling content and customer reviews that build trust

About the speaker

With 25 years as a business owner and over a decade of mentoring experience, Patricia is dedicated to helping small and micro businesses thrive through effective online strategies.

She is the owner/manager of The Web Crew, a WordPress specialist agency based in Northern Ireland and working throughout Ireland and the UK. Patricia’s expertise lies in improving website performance, enhancing Google visibility and increasing website-generated leads and sales.

Relevant resources

• Website building checklist: What small business owners need to consider

• How to build a small business website on a low budget

• How to create a highly effective landing page

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