Helen Todd shares how to create impactful and inclusive job descriptions and adverts to attract qualified candidates.

Helen Todd shares how to create impactful and inclusive job descriptions and adverts to attract qualified candidates

Top tips to make recruiting your first employee exciting

Webinar

Do you want to know how to make recruiting your first employee exciting, not challenging? Bringing that first employee into your business can be really daunting.

 shares her top five tips on recruiting your first employee. She explains job analysis, employer branding, interview techniques and how talent acquisition is an important part of business strategy and growth.

Helen has 18 years of expertise in human resources and people and culture. She founded her HR consultancy, Impact People Consulting, to support businesses to put in place strong people-centric practices, policies and initiatives, focusing on creating inclusive workplaces.

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I am on a mission to level out the international playing field for ESL entrepreneurs by developing their marketing communications in English and helping them build global brands. I CAN HELP YOU IF: ?? You&apos;re a non-native English-speaking business owner (with or without a team) who wants to sell services internationally. ?? You&apos;re a non-native English-speaking business owner (with or without a team) who wants to sell services to a specific English-speaking market. WHAT YOU&apos;LL GET: ?? Get visible and credible in the international market and build meaningful relationships with English-speaking audiences. ?? Stand out globally in your niche and be recognised as a go-to expert in your field to attract international speaking opportunities as well as English-speaking clients. ?? We achieve this by helping you implement a variety of strategies that build your brand equity. WHAT IS BRAND EQUITY AND WHY SHOULD YOU CARE: Brand equity represents the power of a brand - that&apos;s what allows T-shirts with certain logos to cost 10 times more than others, for example. WHY CHOOSE ME: ?? I&apos;ve helped service-based businesses from 18 countries build brands that attract and engage English-speaking international audiences. ?? My methods are based on the brand equity framework developed by the father of branding, David Aaker in 1990, which has been used by millions of businesses to build strong brands. ?? I&apos;ve been recognised for my contribution to the field of marketing and advertising by Marketing 2.0 - the Global Gathering of Brand Builders and Marketers - with an Outstanding Leadership Award. ?? I graduated top of my class with Distinction from my MSc in International Marketing, and my dissertation on brand equity building for services was one of the strongest research pieces of the year. ?? I am a guest lecturer in Strategic Brand Management at Edinburgh Napier University and a trusted brand strategy guest expert at the Business Gateway, the largest organisation supporting start-ups in the UK. ?? I am a business owner and the brand manager of my company that markets internationally. ?? I have lived in 7 different countries, so I have a great understanding of intercultural communication. GET IN TOUCH: Currently, only EN-ABLE provides brand strategy consulting specifically for non-native English speakers who want to attract English-speaking clients and operate internationally. Want to create a global impact and be paid generously for it? Send me a message to get started!

Award-Winning Brand Strategist and Co-Founder

Entrepreneurs who speak English as a second language 

Boost your engagement with English-speaking audiences to increase revenue and drive business growth.



Hi, I&apos;m Helen, Founder and Director of Impact People Consulting. I support Micro and Small businesses to put in place strong people-centric practices, policies and strategies. I am a big believer that HR is fun, and by having good foundations in place, you can reduce the risk of a crisis, and the effect it has on a business.
I started Impact in August 2023 after 18 years in HR, working in a variety of organisations from tech startups through to global financial institutions. The one constant in my career has been my people-centric approach and this is why I started my business.
I offer services to include Talent Acquisition &amp; Employer Branding, Employee Engagement &amp; Organisation Culture, HR policies, processes &amp; strategies, and Organisation Design.

Founder and Director

Recruitment and Talent Acquisition

We&apos;ll complete Job Analysis to figure out what skills you need for the role so you bring the best person into your business. 

We&apos;ll create an inclusive Job description and Job Specification.

I love creating impactful job advertisements that encourage applications from a diverse range of candidates, and together we will build your employer branding strategy. 

I&apos;ll support you with shortlisting candidates, and providing feedback to applicants.
 
I can sit on your interview panel 

Hello, I&apos;m Jamie - an award-winning social impact entrepreneur, human-centric innovator, educator and connector of ideas.
I&apos;m the founder of Bykov-Brett Enterprises. We support SMEs in leveraging AI and automation, transforming how businesses operate and grow. Check us out: <a href=&apos;https://www.bykovbrett.net/&apos; target=&apos;_self&apos;>https://www.bykovbrett.net/</a> I&apos;m the founder of Metahub. We create immersive digital spaces for businesses globally, bridging the gap between the metaverse and reality. Check us out: <a href=&apos;https://www.metahub.studio/&apos; target=&apos;_self&apos;>https://www.metahub.studio/</a> I&apos;m the founder of Cerebration. We help companies, their leaders and their teams decode and apply their disparate thinking styles, to foster collaborative workplaces. Check us out: <a href=&apos;https://www.cerebration.uk/&apos; target=&apos;_self&apos;>https://www.cerebration.uk</a> Also, I run Distributed Republic - an inclusive community centred around Decentralisation, Web3, the Metaverse and AI. With over 600 members currently, our mission is to ensure that everyone has access to resources, education, and expertise about emerging technologies to thrive in a digital world. Visit: <a href=&apos;http://distributedrepublic.xyz/&apos; target=&apos;_self&apos;>http://distributedrepublic.xyz/</a> So, why connect with me? Well, I have a knack for simplifying the complex; bringing abstract ideas to life and translating emerging technologies into impactful solutions today. I post about: • Emerging technologies like AI, Metaverse, and Web3 • Digital innovation and technology integration • Digital Identity and privacy in the Digital Age • The future of work and the digital economy • Inclusivity and accessibility in technology • Leadership in a digital, AI-driven World • STEM and education If you&apos;ve reached this far, thanks! Hope you find my content valuable!

Human-Centric Innovator

Jamie Bykov-Brett

Hello, I&apos;m Jamie - an award-winning social impact entrepreneur, human-centric innovator, educator and connector of ideas.
I&apos;m the founder of Bykov-Brett Enterprises. We support SMEs in leveraging AI and automation, transforming how businesses operate and grow. Check us out: <a href=&apos;https://www.bykovbrett.net/&apos; target=&apos;_self&apos;>https://www.bykovbrett.net/</a> I&apos;m the founder of Metahub. We create immersive digital spaces for businesses globally,

Lunch and Learn: Top tips to make recruiting your first employee exciting

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