Transforming your marketing with the power of story
Posted: Fri 4th Oct 2024
In this Lunch and Learn, Paul Dunn shares why marketing is now all about storytelling, not just your products. He explains how to create narratives that elevate your brand beyond the ordinary and move from 'standard' to 'standout.'
Discover the secrets to making your business memorable and impactful through compelling stories.
Paul is the co-founder of B1G1. He’s a four-time TEDx speaker and a member of one of the world’s leading think tanks. He has also been honoured with a Lifetime Service Award for the Accounting Profession in the UK.
Topics covered in this session
Why storytelling is more powerful than product-focused marketing
How to craft stories that elevate your brand and resonate with your audience
Actionable tips to stand out and make your business memorable through effective storytelling
Relevant resources
The power of brand storytelling: How to tell your brand story
Lunch and Learn: Storytelling strategies to grow your small business
Lunch and Learn: Weaving stories into branding for customer engagement
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