Yasmin Vorajee shows you how to use your knowledge to build a business that brings both freedom and fulfilment.

How to turn your knowledge into a profitable business

Webinar

 shows you how to turn your knowledge into a profitable business that works for you.

With her signature blend of simplicity and strategy, Yasmin guides participants through the process of creating high-value offers, leveraging their time and building a business that brings both freedom and fulfilment.

Yasmin is the #1 bestselling and award-winning author of 

Tiny Time Big Results: How to Run a Profitable 20 Hour Week Business

With over 35,000 students in over 150 countries, she is a messaging coach and business strategist. Yasmin teaches solopreneurs how to build a profitable 20-hour week business with magnetic marketing, digital assets and a marketing and sales system that sells around the clock.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn How to turn your knowledge into a profitable business

Lunch and Learn: How to turn your knowledge into a profitable business

Discover how to use your knowledge to build a business that brings both freedom and fulfilment.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Building visibility workshop

Sue Keogh demonstrates how visibility builds your reputation, raises your profile and leads to more opportunities.

I am head of media at Enterprise Nation and have spent the past 12 years working with start-up and small businesses to help them build solid marketing and PR campaign strategies that really help them to grow. I have also worked with the national enterprise campaign StartUp Britain, the fintech investment platform provider Smart Pension and trade skills charity the HomeServe Foundation on media and policy. All of these were built from scratch and grew, with marketing and PR central to that expansion.

Head of Media

Have your say with Liz Slee

This group is an opportunity for Enterprise Nation members to suggest ideas on what more/less we should be doing to support small business - and anything you would like us to be raising with government and large organisations on your behalf. 

Email and digital marketing software

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Powerful, easy-to-use digital marketing tools that help you generate real results.&nbsp;
</div>

Hi, I’m Bontle! As an ex-McKinsey, triple certified coach, speaker, and AuDHD writer, I help leaders future-proof their organisations with bespoke transformation implementations powered by disruptive neurodivergent thinking. I’ve been in the thick of billion-dollar megamergers, rebuilt national education systems during crises, and, yes, even managed to steer digital transformations without succumbing to death by buzzwords. My journey has included +20 global transformations, helping dozens of SMEs on two continents, and coaching leaders from charities, telcos, startups, banks, construction sites, and the wellness world. The last +15 years have taught me that real transformation is messy, unpredictable, and, above all, about people.
I’m all about cutting through the corporate jargon to deliver solutions that actually work. I help leaders tackle the chaos of change by creating strategies that are as pragmatic as they are disruptive. My approach?
<ul>
<li>I solve problems for FREE! You can pick my brain all you want. You only pay for my help to implement or execute. The real value is always in the doing.</li>
<li>No copy-paste solutions. Each transformation is built for your specific context, your challenges, and your team</li>
<li>Focus on innovation-on-a-budget that delivers operational improvements using digital and AI tools and practices that won&apos;t wipe up your cash reserves.</li>
<li>Bring neurodivergent thinking to solve problems others miss</li>
</ul>
Whether it’s mapping out a digital transformation in simple terms, coaching leaders on how to leverage their neurodiversity, or calling out BS when the status quo just isn’t cutting it, I’m here to make sure change sticks in a way that empowers everyone.
One of my favourite things is working with startups at all stages of pre-unicorn growth. As an Enterprise Nation advisor, I offer tailored services for smaller businesses, from digital strategy roadmaps and agile transformation workshops to one-on-one coaching sessions and interim leadership roles. Whether you’re navigating the early stages of getting your first clients or need a fresh, disruptive approach to overcome persistent challenges, my goal is to help you turn chaos into clarity and unlock the full potential of your business.
My background:
<ul>
<li>Ex-McKinsey, ex-Deutsche Bank, ex-Virgin Media O2</li>
<li>AI startup co-founder</li>
<li>Certified professional, ADHD, and Agile coach</li>
<li>Transformation director (directly responsible for budgets of £1.5m - £6m with 3 - 160 employees)</li>
<li>Non-executive director</li>
<li>Professional speaker and expert facilitator</li>
</ul>
Let’s connect, challenge conventional thinking, and turn your big ideas into tangible, lasting impact.
My pronouns are she/her. My name is pronounced BOONT-laire SIN-neh.

Transformation Director

Bontle Senne

Hi, I’m Bontle! As an ex-McKinsey, triple certified coach, speaker, and AuDHD writer, I help leaders future-proof their organisations with bespoke transformation implementations powered by disruptive neurodivergent thinking. I’ve been in the thick of billion-dollar megamergers, rebuilt national education systems during crises, and, yes, even managed to steer digital transformations without succumbing to death by buzzwords. My journey has included +20 global transformations, helping dozens of

How to turn your knowledge into a profitable business

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