Lunch and Learn: Why taking small actions can unleash your business's full impact

In this Lunch and Learn, Masami Sato explores how your business can achieve meaningful outcomes through the smallest of actions.

She shares inspiring examples of impactful strategies you can use to make as great a social contribution as possible – for your own success and the benefit of the community.

As business leaders and entrepreneurs, we all have something we stand for. We want to make a positive difference with what we do.

Recent trends show that integrating social responsibility into business practices helps attract the right people and customers. However, understanding concepts like CSR (corporate social responsibility) and ESG (environmental, social and governance) can be challenging for smaller businesses, often leading to delayed action.

What if making a difference didn't require big initiatives, but rather, every small action contributed positively to our world?

Masami has been a serial entrepreneur since 2001, starting and running several commercial enterprises aimed at transforming the way businesses operate today.

By redefining the power of giving, she founded B1G1 (Buy1GIVE1) in 2007. B1G1 is a global giving initiative that has rapidly grown into a global movement. It helps businesses integrate giving directly into their daily activities, making business giving easy, effective and meaningful.

Key takeaways from this session:

• Get inspired by the idea of how small actions can create a huge impact

• Discover specific examples of small businesses that are having a great impact while inspiring their teams and customers

• Learn how to maximise the impact of your social contribution and leverage the good you get to do

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