Using social media to launch new products
Posted: Mon 17th Mar 2025
This webinar, led by Olga Jusupova, focuses on effective strategies for utilising social media platforms to launch new products.
Olga discusses building anticipation, creating engaging content and using influencers to amplify reach.
Topics covered in this session:
Building anticipation for your product launch: Learn how to strategically tease your audience with countdowns, behind-the-scenes content and exclusive previews to create buzz before launch day
Creating engaging and shareable content: Discover the types of content that drive excitement, including user-generated content, storytelling and interactive posts that increase visibility and engagement
Leveraging influencers and collaborations for maximum reach: Understand how to partner with influencers, brand ambassadors and micro-creators to amplify your launch and get your product in front of the right audience
Olga is the founder of Soul-Led E-Commerce, an expert in e-commerce growth and digital marketing and a mentor to product-based business owners. With experience running multiple businesses and building a skincare brand from scratch, she specialises in helping entrepreneurs leverage social media, email marketing and AI automation to scale their online sales.
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