Lisa Raftery explains how to start building your brand as an employer and how to ensure you avoid costly mistakes.

What is employer branding and why should I care?

Webinar

 explains how to build a compelling employer brand that will help your business attract the right talent.

Attracting, recruiting and onboarding candidates costs time and money. When it's the wrong fit, these costs increase exponentially. In the current climate, it's more important than ever that your brand as an employer is noticed and considered trustworthy by the candidates you want to attract.

In this session, Lisa looks at where to start when it comes to building your brand as an employer and how to ensure you avoid costly mistakes.

Working as fractional marketing director with a range of SMEs, Lisa specialises in crafting unique value propositions, developing comprehensive marketing campaigns and bringing products to market, leading to increases in revenue, new customers and brand awareness for her clients.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn What is employer branding and why should I care

Lunch and Learn: What is employer branding and why should I care?

Lisa Raftery explains how to start building your brand as an employer and how to ensure you avoid costly mistakes.

Lunch and Learn: What is employer branding and why should I care

&lt;p&gt;I left the City in 2016 when it became clear that life with small children and a full-time executive career wasn’t for me. &amp;nbsp;I wanted to create something that really helped people, like me, who were forging a way forward, balancing work with family life.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;When my children went to school I realised there were many highly talented individuals unable to return to work due to the limitations of childcare. &amp;nbsp;I also started to meet a number of exciting small&amp;nbsp;businesses in need of support but were struggling to find an appropriate level of flexibility, quality and knowledge for their growing businesses.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;This developed into a passion for building a solution for both sides. &amp;nbsp;A truly supportive working environment where people can thrive outside a classic 9-5 office structure whist providing reliable, high calibre support to businesses and individuals looking to achieve more productivity and peace of mind.&amp;nbsp;&lt;b&gt;&lt;i&gt;SpareMyTime was born!&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;

Founder

How to engage flexible support for your business needs

How virtual support can give you the expertise you need, without having to hire full-time staff.

I am on a mission to level out the international playing field for ESL entrepreneurs by developing their marketing communications in English and helping them build global brands. I CAN HELP YOU IF: ?? You&apos;re a non-native English-speaking business owner (with or without a team) who wants to sell services internationally. ?? You&apos;re a non-native English-speaking business owner (with or without a team) who wants to sell services to a specific English-speaking market. WHAT YOU&apos;LL GET: ?? Get visible and credible in the international market and build meaningful relationships with English-speaking audiences. ?? Stand out globally in your niche and be recognised as a go-to expert in your field to attract international speaking opportunities as well as English-speaking clients. ?? We achieve this by helping you implement a variety of strategies that build your brand equity. WHAT IS BRAND EQUITY AND WHY SHOULD YOU CARE: Brand equity represents the power of a brand - that&apos;s what allows T-shirts with certain logos to cost 10 times more than others, for example. WHY CHOOSE ME: ?? I&apos;ve helped service-based businesses from 18 countries build brands that attract and engage English-speaking international audiences. ?? My methods are based on the brand equity framework developed by the father of branding, David Aaker in 1990, which has been used by millions of businesses to build strong brands. ?? I&apos;ve been recognised for my contribution to the field of marketing and advertising by Marketing 2.0 - the Global Gathering of Brand Builders and Marketers - with an Outstanding Leadership Award. ?? I graduated top of my class with Distinction from my MSc in International Marketing, and my dissertation on brand equity building for services was one of the strongest research pieces of the year. ?? I am a guest lecturer in Strategic Brand Management at Edinburgh Napier University and a trusted brand strategy guest expert at the Business Gateway, the largest organisation supporting start-ups in the UK. ?? I am a business owner and the brand manager of my company that markets internationally. ?? I have lived in 7 different countries, so I have a great understanding of intercultural communication. GET IN TOUCH: Currently, only EN-ABLE provides brand strategy consulting specifically for non-native English speakers who want to attract English-speaking clients and operate internationally. Want to create a global impact and be paid generously for it? Send me a message to get started!

Award-Winning Brand Strategist and Co-Founder

Entrepreneurs who speak English as a second language 

Boost your engagement with English-speaking audiences to increase revenue and drive business growth.



I am the founder and CTO of Fifty5bytes Ltd., a digital solutions company that helps businesses grow through innovative web design, development, branding, and digital marketing services. I created Virtifi, an NFC-based smart business card solution, as part of our mission to deliver modern, impactful technology solutions. Over the years, I’ve led my team through many complex projects, from custom development to branding strategies, empowering businesses to stand out. I thrive on creating new things—whether it’s gadgets, technology, or solutions that make life easier. I also have a keen interest in AI and machine learning, having worked on several projects in this field. Additionally, I teach Business and computer programming, and enjoy helping new businesses with growth strategies, marketing, and problem-solving. I’m passionate about building processes and automation for complex tasks, ensuring efficiency and growth.
Looking ahead, my vision for Fifty5bytes is to continue driving innovation, providing cutting-edge digital solutions that make businesses more efficient and successful.

Founder and CTO

Logo Design

Our experienced designers create unique and memorable logos that help your business stand out. We work closely with you to understand your business and its goals, ensuring your logo communicates the right message to your customers.

Logo Packages
We offer two main logo design packages:

Standard Package: £499 (excluding VAT)
Premium Package: £599 (excluding VAT)

If you need something more customised to your needs, feel free to get in touch and we’ll be happy to discuss a custom design.

James Hartshorn is the founder of The Talent Navigator, a UK based start-up specialising in workforce decisioning and psychometric insights. The Talent Navigator helps businesses optimise hiring, internal talent assessments, and workforce strategy through tailored psychometric tools and expert consulting.
With an MBA in Psychology and professional qualifications from the BPS, CIPD, and Saville, James blends data-driven insight with organisational strategy to support start-ups and enterprises in making precise, informed talent decisions. His expertise spans pre-IPO start-ups building agile teams to FTSE 250 organisations refining complex workforce strategies.
James is also the author of It’s Emotional: Decoding the Emotional DNA of Job Ads, demonstrating his deep understanding of how messaging shapes recruitment outcomes.

James Hartshorn

James Hartshorn is the founder of The Talent Navigator, a UK based start-up specialising in workforce decisioning and psychometric insights. The Talent Navigator helps businesses optimise hiring, internal talent assessments, and workforce strategy through tailored psychometric tools and expert consulting.
With an MBA in Psychology and professional qualifications from the BPS, CIPD, and Saville, James blends data-driven insight with organisational strategy to support start-ups and enter

What is employer branding and why should I care?

Topics covered in this session:

Relevant resources

About Enterprise Nation

You might also like…

Get business support right to your inbox