Marketing your business beyond social media

In this business.connected webinar, Giorgia Guazzarotti looks at how to elevate your marketing strategy by exploring creative and impactful ways to promote your business beyond social media.

Discover effective methods to increase your brand's visibility and customer engagement without spending your entire day on your phone.

Giorgia is a copywriter, content strategist and digital marketing with 16 years of experience in a wide range of niches, including personal development, dating and relationships, beauty, fashion, travel and B2B.

She also has extensive training in leadership coaching and psychology. She helps you cut through the noise and create copy that stands out, gets people talking about you and converts, so you can focus on the work you love to do.

Topics covered in this session

• How to leverage industry events and trade shows to create meaningful connections and build a robust business network

• Mastering the art of cold calling and emailing, with tips on crafting compelling messages that grab attention and drive results

• How teaming up with other businesses can expand your reach and create exciting, win-win opportunities

Giorgia's key points from the webinar

Strategic networking and partnerships

• Building connections with event organisers and speakers can boost a business's profile and lead to promotion within its powerful network.

• Researching and making personal connections with potential partners or clients can be a strategic way to market your business beyond social media.

• Personalised emails and LinkedIn messages can help you stand out and show that you've done your research on the person you're reaching out to.

• Partnering with others through podcast guesting and hosting a summit can provide exposure and help expand your reach.

• Cold emails should be well-researched and tailored to the recipient, with a specific call to action for collaboration.

Targeted marketing and audience building

• It's not about reaching as many people as possible, but reaching the right buyers and clients, as followers and shares don't mean much if they don't buy from you.

• The key to effective marketing is to target people who already have an interest in your product or service and offer a solution to their problem.

• Facebook ads are very effective in collecting leads for your own database.

• Building your audience takes time, but partnering with others who already have an audience can instantly put you in front of potential customers.

• Building a buyers list is more important than building followers or subscribers on social media, as you want to target those who will actually purchase from you.

Effective content marketing and testimonials

• Cold emails should include a compelling value proposition and social proof to be successful.

• Customer success stories and case studies are the most effective content marketing methods, according to research.

• Leveraging customer testimonials and case studies can be a powerful marketing strategy for businesses.

• Don't just share testimonials, create small case studies to showcase the transformation before and after using your product or service.

This webinar is part of a series for business.connected. Check out the other events

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