Small business marketing: Resources for small business owners

The challenges and benefits of small business marketing

Small business marketing is the way in which you promote your products or services, build relationships with customers and, ultimately, drive sales. You can't grow a small business without it.

However, one common problem is money. As a small business, you're likely operating on a limited budget. That means you need to spend it cleverly. Chances are you don't have a dedicated marketing team to help, so you're doing this work on your own.

Yet despite these challenges, there are loads of benefits to marketing. The key is to identify what works for your particular business and target audience.

You'll be pleased to know that you don't need a large budget to get great results. Digital channels like social media and email, or more traditional methods like local events and partnerships, are all low-cost ways to promote your business without breaking the bank.