Name: Should you reduce your marketing spend in a recession?
Uploaded: 2022-07-25
Description: The UK Government is prepping a new taxpayer-funded campaign encouraging brands to divert marketing spend into cutting prices.

The UK Government is prepping a new taxpayer-funded campaign encouraging brands to divert marketing spend into cutting prices.

Should you reduce your marketing spend in a recession?

https://www.enterprisenation.com/learn-something/reduce-marketing-spend-recession

Video

In a time of great financial uncertainty, knowing when to reduce costs as a business owner is essential. 

Fortunately, expert Enterprise Nation adviser Dave Holloway is on hand to guide you through these potentially stormy waters, as he explores the relationship between cutting marketing spend and reducing prices. 

A bird's eye view of male hands creating a marketing plan

With recession a possibility in the near future, business owners must be prepared. 

Andrew has been a multi-award-winning construction business owner himself for over 7 years in his family-run business. Achieving the No.1 Business Mentor in the UK for The Biggest Impact Award to SME at the National Mentoring Matters Awards 2023
Earning recognition for his award-winning coaching prowess. Possessing an exceptional blend of personal attributes, Andrew’s coaching sets him apart from the rest. His unwavering commitment to empowerment & accountability is at the heart of his approach.

CEO Mentor Coach

Lunch and Learn: How to build your brand message

Discover how to craft a compelling brand message, target your ideal customer and boost sales.

Hello,
My name is Kim. Nice to meet you.

I look at money and finance in a different way to most people.

I can help you with your accounting systems and procedures, whether you are a CEO of a business, own your own company (possibly a start-up), or an individual who needs help with your personal finances.

However, as well as practical solutions, I can also help you understand and improve your relationship with money, because this can have a huge effect on both your business and personal life. Sometimes it&apos;s things like money blocks and money ceilings that can have a bigger impact on your business than you realise.

Money Chats

Money Chats is an informal group hosted over Zoom, where you can talk about money and find support.

Registered as a member of the Institute of Accounting and Bookkeepers (IAB) I am a highly motivated and enthusiastic BSc (Honours) Accounting and Finance graduate seeking to harness opportunity from the technical, analytical, organisational and communication skills developed through academia and commercial work experiences. Thrives on working in complex environments and performing to an exceptional standard independently and as part of teams to complete tasks according to deadlines.
I am licensed by the IAB as an accountancy practice and supervised under Anti Money Laundering (AML) regulations.

<h4><ins>KEY SKILLS &amp; COMPETENCIES</ins></h4>
<h4></h4>
* Solid accountancy and bookkeeping knowledge gained through academia and a passionate interest in accountancy.
* Strong teamwork, communication, leadership, problem-solving and critical thinking abilities.
* Working on projects through full project lifecycles following industry standards and best practices.
* Natural aptitude for performing calculations, undertaking detailed analysis and leading on problem solving.
* Rational and logical approach to problem-solving – Excellent analytical and research skills.
* Proficient in the use of software packages including the Microsoft Office Suite, Excel, Xero, FreeAgent.
* Ability to communicate clearly with customers, team members and senior management to build excellent relationships.
* Good team player with an abundance of personal energy, passion and drive.

Senior Accountant

Payroll and Pension Services

Starting from £5.00 + VAT for 1 employee and then £1.50 + VAT for each additional employee we can set up monthly or quarterly payroll and includes wage slips along with pension auto enrolment.

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-established brands and leading names in the industry. Her ability to navigate both emerging and established markets makes her a go-to advisor for those seeking to elevate their presence and impact. Her clients value her for her strategic insights, innovative approach, and dedication to building long-term, meaningful relationships. Katie loves to bring her extensive knowledge and powerful network to support business growth, driving visibility and helping her clients unlock new opportunities. Whether guiding new brands through their early stages or helping larger companies pivot and expand, Katie’s focus is always on fostering authentic growth and ensuring her clients make a positive impact in the world.

Founder and CEO

Katie Marshall

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-establ

Should you reduce your marketing spend in a recession?

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