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PODCAST

The Small Business Sessions (S6E3): From Christmas elf to successful entrepreneur

The Small Business Sessions (S6E3): From Christmas elf to successful entrepreneur
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 25th Oct 2023

It's time for episode three in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme.

Episode three: Alice Benham

In this week's show, freelance journalist Dan Martin speaks to business and marketing strategist Alice Benham.

Alice had an early start in the world of work after leaving school aged 16 to run a team of Christmas elves. When she was 17, Alice became a freelance social media manager.

Alice has since gone on to launch a successful podcast, run retreats, work with hundreds of one-to-one clients and be featured in top publications like Forbes and Business Insider.  

In the episode, we discuss why young people should consider entrepreneurship as a career, the secrets to successful business growth, how to power your marketing strategy and why taking uncomfortable actions is vitally important.  

Listen to the podcast now

On this week's Small Business Sessions podcast

During the show, Alice shares brilliant advice and insights from her business growth story.

Topics discussed include:

  • Her journey into business including leaving school and becoming a Christmas elf.

  • Being an entrepreneur as a teenager.

  • Why entrepreneurship should be promoted to young people as a career.

  • The key principles for successful business growth.

  • Why messy, uncomfortable action is both essential and the best way to learn.

  • How to make a success of marketing.

  • The power of media coverage for business owners.

  • How to grow a successful podcast.

Listen and subscribe on your favourite platform


You can also listen on other platforms and Enterprise Nation.

 

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Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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