The Small Business Sessions (S6E8): How to create a brilliant brand and tips for great design
Posted: Wed 29th Nov 2023
It's time for episode eight in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme.
Episode eight: Cat Byrne, Gatto Web
Joining freelance journalist Dan Martin is Cat Byrne, founder of Gatto Web.
Cat is a Manchester-based creative designer who set up her business in 2014. She helps small companies to develop a strong brand so they stand out and attract their target customers
In the episode, Cat and Dan delve into what makes a great brand, how to stay consistent with yours and top tips for great design.
Listen to the podcast now
On this week's Small Business Sessions podcast
During the show, Cat shares brilliant advice and insights. Topics discussed include:
What branding is and why it's important for small businesses.
How small business owners decide can decide what their brand is.
How to maintain brand consistency.
What makes great design.
The secrets to a well-designed website.
The importance of photography in branding.
How business owners reflect their brand on social media.
Common mistakes to avoid with small business branding and design.
How to know it's time for a brand refresh.
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