The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tip...

Clare Andrews: Turning a love for air fryers into a business and 100,000 social media followers -  Small Business Sessions podcast (S8E2)

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The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tips!

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Episode two, Clare Andrews, Air Fryer Angel

 Clare Andrews, the home cook turned social media sensation who's known as the 

Clare's culinary journey began during the lockdowns of 2020 when she was gifted an air fryer.  

She began to explore the full potential of the popular kitchen gadget and shared her air fryer recipes on Instagram.  

, has published three bestselling cookbooks and has appeared on several air fryer-themed TV programmes. 

In the show, Dan and Clare discuss topics including:

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Clare Andrews’ culinary journey began during the lockdowns of 2020 when she was gifted an air fryer.  

Turning a love for air fryers into a business and 100,00 social media followers -  Small Business Sessions podcast (S8E2)

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Communication Untangled: Untangling colour

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I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
<h3></h3>
I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
<h3></h3>
My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

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I’m Lisa, and I am a designer for print and web, a trainer and mentor.
My company, WooCreative, has been going since 1999, and I have helped hundreds of businesses of all sizes expand their digital and promotional presence. I work in all kinds of sectors, from hair and beauty products to furniture, professional services to tattoo conventions and everything in between.
I offer graphic design for brochures, stationery and promotional literature, web design and e-commerce alongside maintenance packages, training, mentoring, SEO and social media.
I work with small businesses and new start-ups to help them get set up and started in the right direction as well as established businesses to help them develop and expand.
I work with other agencies to fill in any gaps they have in their team chain, which might be sourcing print, training team members, creative design and web, or just setting up and supplying managed hosting for small companies that don’t have the tech or the time but want to supply the services.

Designer

Making WordPress work for you

If you are a business owner, it doesn&apos;t matter what size your business is; you need to be able to work your own tech. WordPress is a great platform if you know how to use it. 

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Hi, I’m Bontle! As an ex-McKinsey, triple certified coach, speaker, and AuDHD writer, I help leaders future-proof their organisations with bespoke transformation implementations powered by disruptive neurodivergent thinking. I’ve been in the thick of billion-dollar megamergers, rebuilt national education systems during crises, and, yes, even managed to steer digital transformations without succumbing to death by buzzwords. My journey has included +20 global transformations, helping dozens of SMEs on two continents, and coaching leaders from charities, telcos, startups, banks, construction sites, and the wellness world. The last +15 years have taught me that real transformation is messy, unpredictable, and, above all, about people.
I’m all about cutting through the corporate jargon to deliver solutions that actually work. I help leaders tackle the chaos of change by creating strategies that are as pragmatic as they are disruptive. My approach?
<ul>
<li>I solve problems for FREE! You can pick my brain all you want. You only pay for my help to implement or execute. The real value is always in the doing.</li>
<li>No copy-paste solutions. Each transformation is built for your specific context, your challenges, and your team</li>
<li>Focus on innovation-on-a-budget that delivers operational improvements using digital and AI tools and practices that won&apos;t wipe up your cash reserves.</li>
<li>Bring neurodivergent thinking to solve problems others miss</li>
</ul>
Whether it’s mapping out a digital transformation in simple terms, coaching leaders on how to leverage their neurodiversity, or calling out BS when the status quo just isn’t cutting it, I’m here to make sure change sticks in a way that empowers everyone.
One of my favourite things is working with startups at all stages of pre-unicorn growth. As an Enterprise Nation advisor, I offer tailored services for smaller businesses, from digital strategy roadmaps and agile transformation workshops to one-on-one coaching sessions and interim leadership roles. Whether you’re navigating the early stages of getting your first clients or need a fresh, disruptive approach to overcome persistent challenges, my goal is to help you turn chaos into clarity and unlock the full potential of your business.
My background:
<ul>
<li>Ex-McKinsey, ex-Deutsche Bank, ex-Virgin Media O2</li>
<li>AI startup co-founder</li>
<li>Certified professional, ADHD, and Agile coach</li>
<li>Transformation director (directly responsible for budgets of £1.5m - £6m with 3 - 160 employees)</li>
<li>Non-executive director</li>
<li>Professional speaker and expert facilitator</li>
</ul>
Let’s connect, challenge conventional thinking, and turn your big ideas into tangible, lasting impact.
My pronouns are she/her. My name is pronounced BOONT-laire SIN-neh.

Transformation Director

Bontle Senne

Hi, I’m Bontle! As an ex-McKinsey, triple certified coach, speaker, and AuDHD writer, I help leaders future-proof their organisations with bespoke transformation implementations powered by disruptive neurodivergent thinking. I’ve been in the thick of billion-dollar megamergers, rebuilt national education systems during crises, and, yes, even managed to steer digital transformations without succumbing to death by buzzwords. My journey has included +20 global transformations, helping dozens of

Clare Andrews: Turning a love for air fryers into a business and 100,000 social media followers - Small Business Sessions podcast (S8E2)

Episode two, Clare Andrews, Air Fryer Angel

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