The Small Business Sessions, Enterprise Nation's podcast, is back for a seventh exciting series of inspiring entrepreneurial stories and expert business tips! 

The Small Business Sessions podcast (S7E1): From blogger to multi-million pound beauty brand

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For the first time since the podcast launched, you can now watch the full episode on YouTube, as well as listen to the audio version on your favourite podcast platform. 

Episode one: Elsie Rutterford, BYBI Beauty

 for the first episode in the new series is Elsie Rutterford, co-founder of skincare brand BYBI Beauty.

The original idea for the business, which stands for 'By Beauty Insiders', came about after Elsie and her partner Dominika started making their own natural skincare products using food. The brand’s products are now sold online and in retailers around the world. 

During the fascinating chat, Elsie and Dan discuss growing a multi-million pound brand, creating the world's first carbon negative skincare product, raising finance, getting stocked in major retailers, personal branding and more.  

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small business sessions podcast elsie rutterford

Enterprise Nation's podcast is back for a seventh series of inspiring entrepreneurial stories and expert business tips.

Elsie Rutterford: From blogger to multi-million pound beauty brand – Small Business Sessions podcast (S7E1)

Hi Incredible Eentrepreneurs! I am Olga the founder of a holistic skincare brand Nat-Zen.com business consultant at Soul-Led Ecommerce https://www.souledcommerce.com/ of &amp; mom of 2 boys, 4 and 2 years old.
My mission is to help e-commerce mums to increase their sales fast &amp; gain time freedom with proven systems and expertise so they can enjoy life being present.
NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family &amp; friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare. On becoming a first-time Mum with no spare time for myself, I completely abandoned my skin and well-being. The stress had taken its toll on my well-being and the way my skin looked. It led me to create a skincare line that helps rejuvenate, restore &amp; heal stressed problematic, and dull skin. NatZen inspired me to motivate more women in similar positions to take better care of themselves by embracing wellness rituals, balance &amp; a positive mindset in their daily lives. NatZen also fueled my soul-driven mission to help mums in business because I know how stressful and overwhelming it can feel. All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin &amp; hair. NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously. In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends&apos; recommendations and progressed to a luxury Natural Skincare Brand that is an example to others.  As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I&apos;m just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved. I believe that entrepreneur mums are true superheroes, they are passionate, multi-talented, and have a burning desire to have a soul-driven purpose. I created a transformational Mums in Ecomm program as a soul-driven mission to help mums with e-commerce businesses to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business. I was inspired to build this particular program to support and coach women to achieve their maximum potential in their entrepreneurial journey. &quot;We have all been there...it&apos;s a feeling of mother&apos;s guilt and anxiety mixed with sadness when it&apos;s again 6:30 pm and I am running late to collect my children in the creche, I have been in meetings all day, skipped my lunch and had another meeting that ran overtime. All I want is to spend more quality time with my kids because they grow so fast, but I am unable to do that because I have to work for someone 40+ hours a week. This is why I am here... My deep soul-driven purpose is to make you stop feeling this guilt and spend quality time with your children while you still have the time to build your dream business.&quot; My mission is to help driven mums that have started their e-commerce business implement proven strategies that bring sales, get out of their comfort zone, find their unique strengths, change limiting beliefs, and develop the plan so they can work less, double their income &amp; enjoy family life more.

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I&apos;m Emily, owner of the brand &apos;Storklings&apos; (space themed toys!), for more than 10 years selling, and building on ecommerice platforms. My main area of expertise is teaching other product business owners how to leverage Amazon, to become a major income stream.

Amazon expert business owner and coach

Amazon e-commerce for small businesses

Discussions on all things selling on Amazon and e-commerce.

I am a qualified solicitor of the Supreme Court of England and Wales and the founder of <a href=&apos;http://www.buckworths.com/&apos; target=&apos;_self&apos;>Buckworths</a>, the only law firm in the UK working exclusively with start-ups and high growth businesses. Buckworths works across multiple sectors, including Technology, Fin-Tech, Restaurants and Hospitality, Fashion and Fashion-Tech, Bio-Tech and Med-Tech, Blockchain, and more.&nbsp;
My passion for entrepreneurialism has led me to advise on the countless of start-ups over the last ten years across multiple industry sectors. For several years, I have been a regular speaker at industry events encouraging entrepreneurs to take the next step in their start-up journey.
Recently, I also published my first Amazon Best Seller, Built On Rock - the busy entrepreneur&apos;s legal guide to start-up success. Advising on the risks and pitfalls to avoid when setting up your own business, I wrote this book to make the complicated aspects of start-up law simple. Available on Amazon and in all good bookstores.
I advise founders and start-ups on a range of matters including incorporation, customer contracts and terms and conditions, privacy policies and associated documents, advance assurances for SEIS and EIS, qualifing for knowledge intensive status for EIS, claiming SEIS and EIS, raising investment from angels, accelerators and VCs, trademarks and protecting your IP, option schemes, tax treatment of share grants, and selling your business.&nbsp;
Please feel free to drop me message if you would like to chat.&nbsp;

Managing Partner at Buckworths Solicitors

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Elsie Rutterford: From blogger to multi-million pound beauty brand – Small Business Sessions podcast (S7E1)

Episode one: Elsie Rutterford, BYBI Beauty

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