Erika Robinson: 'Small businesses have a superpower that big companies don't have' - Small Business Sessions podcast (S7E5)
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Posted: Wed 23rd Oct 2024
It's time for episode five in series seven of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.
Episode five: Erika Robinson, Constant Contact and Picnic
Joining freelance journalist Dan Martin for the fifth episode is Erika Robinson, UK general manager at digital marketing platform Constant Contact, one of the partners of Enterprise Nation's business.connected programme.
During her career, Erika has spent two decades working across strategy and finance for some of the UK's most recognisable brands, including financial software giant Intuit, and mental health company Headspace.
Erika is also a small business owner herself so has an in-depth understanding of entrepreneurs' priorities and predicaments.
In 2019, she founded Picnic, a play centre where children can learn about the world by acting out roles in everyday life, such as putting out a fire, delivering the post and serving customers in a shop. The business has employed over 30 people and welcomed 200,000 parents and children through its doors.
In the show, we discuss Erika's tips for how to succeed with your digital marketing, her lessons from working in top companies, why she believes small businesses have several superpowers that big companies don't have and her experiences running her own small business.
Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.
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