Josh Kleiner: The story behind the Sandwich Sandwich viral sensation - Small Business Sessions podcast (S8E5)
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Posted: Wed 5th Feb 2025
The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tips!
The podcast is powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.
Episode five: Josh Kleiner, Sandwich Sandwich
Joining freelance journalist Dan Martin for the fifth episode is Josh Kleiner, who runs sandwich shop chain Sandwich Sandwich with his dad Nick.
The family business started with a small shop in Bristol in 2010 and now has three branches in the south west city.
In 2023, the business was named Uber Eats Restaurant of the Year and won £100,000. This allowed the father and son team to open a flagship London store which is so popular that people queue for up to an hour to buy their lunch.
The success of the business has also been helped by social media. Its famous giant sandwiches have gone viral many times, with TikTok influencer Kalani Ghost Hunter telling his three million followers that it was "one of the best things he has ever put in his mouth".
In the show, Dan and Josh discuss:
how the business has grown from the first small shop
the reasons behind its popularity on social media
the impact the social media buzz has had on the business
opening a flagship branch in London
how to manage high demand for a product
his advice for running a high street business
what it's like running a family business
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