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PODCAST

Lynsey Crombie, Queen of Clean: How to build a big community online - Small Business Sessions podcast (S8E3)

Lynsey Crombie, Queen of Clean: How to build a big community online - Small Business Sessions podcast (S8E3)
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 22nd Jan 2025

The Small Business Sessions, Enterprise Nation's podcast, is back for a eighth exciting series of inspiring entrepreneurial stories and expert business tips!

The podcast is powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.

Episode three: Lynsey Crombie, Queen of Clean

Joining freelance journalist Dan Martin for the third episode is Lynsey Crombie, also known as Queen of Clean.

Lynsey first joined Instagram in 2016 and posted an image of her newly clean floor with a bottle of product. Despite having only 40 followers, she got 190 likes and realised she was on to something.

Within six months, Lynsey had 7,000 followers, started being paid by brands to promote their products and became the UK's first cleaning influencer.

Nearly a million people now keep up to date with Lynsey's cleaning tips on social media, she has written several books, and she makes regular appearances on television shows including ITV's This Morning and Good Morning Britain.

In the episode, Lynsey and Dan discuss topics including:

  • becoming a social media influencer

  • how to grow a following online

  • negotiating influencer deals with brands

  • building a career as a TV expert

  • the power of Facebook groups

  • managing a work/life balance

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Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance content creator and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's Local Leader for Bristol. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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