Industry experts, Petra Gatto and Kristian Downer share strategies to enhance your personal brand and drive business success.

Crafting your image: Personal branding essentials

Webinar

In this StartUp UK webinar, industry experts 

 explain how you can enhance your personal brand in a way that ultimately drives your business's success.

This webinar is part of a series of online workshops for StartUp UK. 

StartUp UK: Turn your good idea into a great business

Get advice on starting and growing a business

 for resources that give you the education and inspiration to get started on your entrepreneurial journey.

StartUp Series Crafting your image

StartUp Series: Crafting your image – personal branding essentials

Discover the essentials for developing your personal brand.

I help purpose-driven business owners create targeted, effective and valuable video content that empowers their businesses to grow.
26+ years broadcast TV experience fused with deep knowledge and enthusiasm for all things digital + video marketing. I&apos;m passionate about video and its power to connect and inspire new online audiences, transform business awareness, sales and customer engagement.
There has never been a better time to create your own video content - to be the author of your own business story, and really embrace the opportunities that exist online. I&apos;d love to help you do that.
I also love: video, business, music, planes and tea. Not always in that order.

Video Marketing | Video Consultancy + Production 

Five video marketing secrets to boost your online presence

Instantly boost your online presence and attract more clients – no expensive gear needed!

I’ve always had an entrepreneurial spirit. I’ve been an angel investor to many where il exchange the use of my skill sets towards their businesses over income and watched many flourish. I’ve always enjoyed growth through the bootstrapping methods and being as resourceful as possible. My greatest interest from my studying in business innovation and entrepreneurship management was social capital, system networks and policies. They are vital indeed.

Before you start your business

This group is for those who are thinking about getting into business independently.

Social media support for SMEs

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These services are designed to help SME's to understand and leverage social media.
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Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Sue Keogh

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, scie

Crafting your image: Personal branding essentials

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