StartUp Show 2024: Speak to the experts at the Adviser Zone

StartUp Show 2024 is shaping up to be the biggest small business event of the year. With 13 stages and over 100 inspirational speakers, it's a must if you're thinking about starting a business.

This year, we're thrilled to offer ticket-holders the chance to book a FREE one-on-one consultation with a small business adviser. From branding to legal, SEO to finance – you'll find the answers to all of your business questions at the Adviser Zone.

Don't worry if you've not bought your ticket for the event yet – you can get one here!

Here's a list of the advisers who'll be available on the day:

Build your brand

Anne-Sophie Martin-Kukah, Ascents

Sophie is an esteemed adviser, boasting a wealth of experience in brand strategy and marketing. Renowned for her deep-rooted passion for brand-building and innovative marketing strategies, she's played a pivotal role in skyrocketing the profitability of several multinationals' brands.

Her deep understanding of consumers, market trends and retail has been essential in creating impactful brand strategies and marketing campaigns. She's an invaluable guide for any start-up aspiring to transform into a powerful, profit-making brand in today's competitive environment.

Get your legal questions answered

Michael Buckworth, Buckworths

Michael is a qualified solicitor of the Supreme Court of England and Wales, and the founder of Buckworths, the only UK law firm that works exclusively with start-ups and high growth businesses.

He has a passion for entrepreneurialism, and has advised almost 2,000 start-ups over the last 10 years.

He's been entrepreneur in residence at London South Bank University and University College, London, for several years, taken part in panel discussions for The Hult Prize, and is a regular speaker at industry events. He's regularly quoted in sector and national media including The Telegraph, The Daily Mail, The Independent and City AM.

Michael has published an Amazon best-selling book that guides entrepreneurs on how to launch a start-up and raise investment, which has sold in its thousands.

Learn how to tell your story

Jane Griffin, Positive Story Limited

Jane is a PR strategist, chartered PR practitioner, and former BBC and ITN television news reporter with nearly 30 years' combined experience in journalism and corporate communication. She's held senior communication roles with high-profile organisations including Eurotunnel, Network Rail, Royal Bank of Scotland Group and Bechtel.

As the founder of PR consultancy Positive Story, she uses strategic PR to help companies large and small to win business and investment. She'll launch her online PR course in 2024.

Grow your e-commerce strategy

Oliver Spark, Sweet Analytics

Oliver is the CEO and founder of Sweet Analytics, an e-commerce analytics platform that integrates with tools like Shopify, WooCommerce, BigCommerce and Magento. The platform helps brands understand which levers to move to drive more sales and develop their growth plans in the process.

Prior to this, Oliver spent 20 years in retail running various brands, including The White Company, whose revenue he grew from £6 million to £50 million. This experience taught him the value of customer analytics and the relationship between sales and marketing.

In 2015, when recovering from leukaemia, Oliver set out to convert what he'd learned into the tool he wished he'd had in his past career. He created Sweet Analytics, which brings a small business's online and offline data into one place and provides real-time insights to help brands save time, get the best ROI, and achieve their goals.

Capture demand and grow

Lucy Heskins, Oh Blimey

Lisa is the director of Oh Blimey, a start-up growth and marketing consultancy with clients in the UK and the US.

Oh Blimey helps new businesses go to market with their products, build repeatable marketing processes, and confidently pursue the right activities to grow.

Lucy's work has been featured in TechCrunch, Sifted, Business of Software, and Startup Magazine.

Boost your presence and sales

Tara Elzingre, Tara Elzingre Consultancy

Tara is your go-to mindset coach and trainer on digital tools. Specialising in helping businesses to go digital on a budget, she guides entrepreneurs towards making their businesses more visible and boosting their online sales.

Empowering later-life executives

Mark Elliott, director of Startup School For Seniors

Mark is a seasoned business adviser and coach with a track record in founding and scaling multi-million dollar CleanTech/EdTech ventures. Co-leading Startup School for Seniors, he supports later-life executives with launching their businesses. Specialising in business strategy and change, Mark excels in building business owners' confidence so they can expand internationally, secure sales and attract finance, especially for purpose-driven enterprises.

StartUp Show 2025: Book now!

The StartUp Show takes place in St. Paul's London on Saturday 25 January 2025. Buy your tickets today and hear from expert speakers.