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WEBINAR

Strategies for building credibility and trust


Posted: Thu 27th Mar 2025

In this business.connected webinar, growth strategist Caroline Kay shares practical ways you can build trust and credibility, helping you position yourself as the go-to expert in your field.

She focuses on the power of 'show, don't tell' narrative techniques and why strengthening your digital presence will help you establish authority and stand out in a crowded market.

Combining strategic frameworks with real-world examples, Caroline offers actionable insights you can put in place immediately to help your business make its mark.

This webinar is part of a series for business.connected. Check out the other events

Topics covered in this session

  • Digital presence audit: Simple steps to boost your online credibility and stand out

  • Show, don't tell: Narrative techniques to build trust and make your brand unforgettable

  • Quick-win strategies for creating meaningful connections that lead to long-term success

About the speaker

An Enterprise Nation Business Strategy Award finalist and former business development director for global agencies, innovative start-ups and SMEs, Caroline has helped clients win seven-figure contracts and worked with brands like Warner Bros, Vodafone and L’Oréal to achieve record-breaking growth.

She now empowers founders to amplify their influence, strengthen their reputation and secure exciting opportunities.

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Caroline Kay is a start-up growth strategist who helps ambitious founders master the psychology of influence, enabling them to become impossible to ignore and negotiate powerfully for exactly what they want.  With a proven track record of transforming entrepreneurs into confident leaders, Caroline instils high-performance habits that unlock full potential, amplify impact, and cultivates exciting opportunities. Through her expert guidance, founders gain the mental tools and strategies to lead with unwavering confidence and achieve breakthrough results Caroline holds a Master of Arts from Loughborough University with a Distinction in Practice, Research & Entrepreneurial Skills and a Gold Standard Certificate of Teaching from Cambridge. A former business development director and award-winning marketeer for global agencies, she’s delivered record levels of sales for the world’s best loved brands including Warner Bros, Diageo, L’Oréal, and Vodafone. Caroline has coached and trained over 100+ leaders and facilitated training for teams and organisations. Many of her clients reflect top-tier firms, such as Unilever, The London Stock Exchange, Channel 4 Television, all of whom have placed their professional trust in her to become a go-to expert and reach the next level of success.  Caroline is passionate about peak performance and sustained wellbeing. In her keynotes she teaches the critical tipping point that elevates world class organisations and high-performance people above everyone else - she calls it The Vincita Effect™. Through her talks, Caroline entertains, inspires and challenges people to fully show up every day and make a positive difference at work and in life. Find out more on Caroline's website or listen to her podcast, Snippets of Genius. Ready to jump in? Book a discovery call today.

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