Growing sales and customers
Posted: Wed 5th Feb 2025
In the second part of our Tech Hub bootcamp, we're joined by two industry experts, Anna Gordon and Lyndsey James, who discuss ways to grow your sales and customers.
Topics covered in this session
Get started with a CRM – with Anna Gordon
What a customer relationship management (CRM) system is and how it works
The benefits of using a CRM
The three core concepts of a CRM: (1) Capture, (2) Grow and (3) Monetise
Creating a sales funnel that converts – with Lyndsey James
The structure of a sales funnel and its importance in converting leads to customers
How to use digital tools to optimise each stage
Catch up on part one of the bootcamp
Watch part one of the online bootcamp, in which Laura Derbyshire and Anna Morrish discuss ways to market your brand.
Relevant resources
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