Natalie De Luca shares tips for launching and optimising your Google Ads, so that you can get the most from your marketing budget.

Launch and optimise Google Ads

Webinar

 shares tips for launching and optimising your Google Ads, so that you can get the most from your marketing budget.

Natalie brings over 12 years of marketing experience from a search agency grounding to her recent role as head of performance at Tails.com.

She now works as a marketing consultant helping founders with customer growth strategy. In addition to Google Ads audits, builds and management, you can work with Natalie through one-to-one mentorship or as your fractional head of performance marketing.

Tech Hub: Recommendations and resources to help small businesses adopt new technology

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Tech Hub Launch and optimise Google Ads

Tech Hub: Launch and optimise Google Ads

Set your Google Ads up for success and get the most from your marketing budget.

John O’Shanahan is the founder and lead consultant with LeanBPI, a market leader in digital innovation for small businesses, working with Local Enterprise Office clients and Irish SMEs since 2015.
John has over 30 years’ experience in business operations, having held multiple roles with leading international companies in markets as diverse as Taiwan, Mexico, and The Netherlands.
Lean BPI specialises in helping SMEs/Micro industry clients to improve their workflows, converting from paper based or manual systems to more efficient simplified digital processes. Having completed 200+ successful business improvement projects across a variety of sectors, John’s application of lean best practice, thought leadership and digital innovation has led to clients experiencing increased business performance, reduced costs and sustainable results.
As well as helping clients optimise off the shelf software solutions, John and the team at LeanBPI develop bespoke solutions, built to meet client needs, enabling them to implement new workflows, which improve their business performance while reducing the stresses of the day-to-day operations. By applying lean methodologies, and digital Innovations, Lean BPI simplifies and streamlines a business’ processes to maximise its overall business performance.
John holds an MSc in Strategic Quality Management, Lean Sigma Systems from the University of Limerick and is a doctoral candidate in the University of Limerick.

Managing Director

Fuel your business growth with smart digital strategies

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I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

This group is here to support, guide and help, so please ask questions about data use in your business and provide support to others where you can.

Social entrepreneur and digital business coach. I help individuals use technology and digital media marketing to grow and scale their businesses. I have been a business mentor to several SMEs and have planned and executed digital marketing campaigns for several brands in the emerging economies and globally. As a startup of two companies Ihave successfully grown my audience across social media to over 150,000 and teach/coach clients to create a digital media marketing strategy to grow and scale.

Digital Business Coach - Digital Media Marketing

Digital marketing mentoring

I help clients create, design and implement a digital strategy for their business. This includes their digital media marketing strategy, identifying digital tools to optimise and scale business growth and AI tools to automate and improve productivity, content creation and revenue growth. 
My vast experience as an MBA, entrepreneur and founder of two start-ups, business strategy, leadership through coaching and strategic digital marketing, I offer a unique insight and practicable coaching a

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

Launch and optimise Google Ads

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