Digital marketing tools to help you grow your business
Posted: Wed 25th Oct 2023
In this workshop, marketing strategist and adviser Paul Lee provides insight and top tips on how marketing tools can take your business to the next level.
Topics covered in this session
What a pragmatic approach looks like when considering how and when to select and invest in technology for your business
The core principles you need in your business before you invest in new technology
An overview of marketing tools, including HubSpot, Salesforce, Drift and more that can help you grow your business's marketing and sales
How to think about your target audience, what motivates them and ways in which technology can support that audience's growth
The following tools are covered:
Folloze: Digital engagement platform
Drift: Conversational marketing and sales
Turtl: Personalised interactive digital content
Oracle’s Intelligent Advisor: Recommendation, customer service
Marketo Engage, Eloqua, Pardot: Marketing automation platforms
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