Learn how to create an effective Instagram sales funnel that converts followers into loyal customers. 

Transforming your Instagram into a lead-generation machine

Webinar

In this Tech Hub webinar, we are joined by 

, a copywriter, content strategist and digital marketing expert with 16 years of experience.

Watch to unlock the secret to turning your Instagram presence into a powerful tool for business growth.

Learn how to create an effective Instagram sales funnel that converts followers into loyal customers. Also discover which types of content – posts, stories, or reels – are best for achieving your business goals and when to use them.

Tech Hub: Recommendations and resources to help small businesses adopt new technology

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Get tailored recommendations, join virtual workshops, connect with expert advisers and find practical resources. 

Find out how to create an effective Instagram sales funnel that converts followers into loyal customers.

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

The Small Business Sessions podcast (S7E1): From blogger to multi-million pound beauty brand

Enterprise Nation's podcast is back for a seventh series of inspiring entrepreneurial stories and expert business tips.

I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

This group is here to support, guide and help, so please ask questions about data use in your business and provide support to others where you can.

At OnePageCRM, we help small businesses and entrepreneurs grow their sales with a simple, action-focused CRM. Designed by entrepreneurs for entrepreneurs, it’s built around taking action and ensuring consistent follow-up while nurturing key business relationships. It gives you peace of mind, knowing exactly what needs to be done and when, even while juggling multiple business priorities.

Co-founder

CRM expertise

Growing Your Business with Action-Focused CRM

We help small business owners and entrepreneurs streamline sales and boost productivity through OnePageCRM.

OnePageCRM transforms a contact database into a colour-coded action list with due dates, ensuring one never misses a follow-up or deadline. It&apos;s designed to drive proactive sales for SMEs.

Key Benefits:
- Proactive sales & relationship building: Strengthen connections, build trust, and increase sales.
- Action-focused productivity: The 

I&apos;m an entrepreneurial Career Mentor and Marketing & Product Professional with 18+ years of experience, MSc in Behavioural Economics and PM Certificate.

Throughout my career, I&apos;ve gained hands-on experience in the FMCG, EdTech, Dating and Sustainability industries, which has given me valuable insights that I use to help my clients. 

I am not afraid to try new things, always experimenting and taking a product approach to solving problems. My motto is: Try fast. Fail fast. Move fast.

Transforming your Instagram into a lead-generation machine

Topics covered in this session

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