Using the power of TikTok

In this Tech Hub webinar, Stefano De Rose and Angela Venoya from Touchpoints Marketing. tell you how to use TikTok to grow and build an audience for your small business.

Discover the strategies that creators use to build and sustain a loyal following. Learn how to connect with your audience on a deeper level that will keep them coming back for more, and get insider tips on creating videos that are not only engaging but also true to your brand's voice.

Topics covered in this session

• How to grow and maintain your audience

• How to create engaging and authentic content

• How to take advantage of TikTok's unique features

Stefano and Angela's key points from the webinar

Content strategy and creation

• To grow and maintain your audience on TikTok, it's crucial to have a customer persona to understand what type of content your target audience finds engaging.

• Use the 80/20 rule: 80% of your content provides value like entertainment, inspiration or education, whereas 20% promotes your brand.

• Attention spans are short, so you want to draw people in quickly by showing the most visually pleasing part of your TikTok first or starting with a punchline.

• There's no point putting content out there with no thought behind it, even if it's 10 posts a day.

• Focusing on the quality and value of content is more important than posting frequently, as TikTok's algorithm will push high-quality content through.

• Having a customer persona is crucial to avoid creating content in spirals and to plan effectively for your target audience.

• There is no one-size-fits-all approach to posting on TikTok and finding the right timing and frequency depends on understanding and experimenting with your specific audience.

Algorithm and audience engagement

• Posting user-generated content that encourages users to stitch and duet your videos can really share your content further through the algorithm.

• Using a mixture of trending hashtags and smaller ones specific to your brand can help secure the correct people and get your content out there in the algorithm.

• TikTok live streams are pushed through the "For You" page, providing a good chance to capture a broader audience beyond your current following.

• The "For You" page on TikTok is superior to other platforms as users constantly watch unfollowed content, making it a higher opportunity for brands to be seen.

• The speaker admits to using TikTok as a search engine, saying: "I think I don't need the internet anymore because TikTok's got all" the information they need.

• 67% of TikTok users have said that it's helped them to make purchase decisions.

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