Alice Carroll, co-founder of Foxes Bow Whiskey, shares her entrepreneurial journey and how she is disrupting the whiskey industry for good

The Food Exchange 2022: My business journey – Alice Carroll, co-founder, Foxes Bow Whiskey

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. Having worked for the bones of a decade across some of the world's most well-known whiskies (including Jameson, The Glenlivet and Chivas), she returned to Ireland with an ambition to disrupt the whiskey industry for good and make whiskey accessible to all.

Since launching in November 2021, Foxes Bow Whiskey has proven it does things differently, from its unusual barrel finish to its contemporary branding and most recently its novel crowdfunding approach. Not yet a year old, Foxes Bow is one to watch.

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Hear Alice Carroll story and how she has disrupt the whiskey industry 

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

The Small Business Sessions podcast (S7E1): From blogger to multi-million pound beauty brand

Enterprise Nation's podcast is back for a seventh series of inspiring entrepreneurial stories and expert business tips.

I specialise in helping your business to generate income, develop and grow, with practical help, advice and support to grow sales and win more business.
I specialise in Bid and Proposal Management, Sales, Capture Management (ask me if you don&apos;t know what Capture is!), Key Account Management and can help you get &apos;Bid Ready&quot; if you are interested in competing for part of the 33% (£131bn) of annual Government spend earmarked for Small Business in the UK.
I provide consultancy services to add capacity and capability to your business or I can arrange training in all of the key disciplines where I provide support to help you to learn, develop and grow.
We also provide business intelligence and bid writing services and support for companies looking to compete to win public sector contracts.
To complement this work we also offer training and development opportunities in Capture Management, Sales, Key Account Management, CRM, Bid Management, Bid Writing and will shortly be launching our new Social Value workshops.
On a personal level, I am partnering with Jeremy Brim on his <a href=&apos;https://www.growthignition.co.uk/financial-freedom&apos; target=&apos;_self&apos;>Destination Freedom</a> programme that offers resources and advice in a community setting to help members to achieve financial literacy and freedom.
I&apos;m an experienced entrepreneur having lost one business but subsequently successfully built and sold two others, I&apos;m currently working on this, my fourth and am an investor in <a href=&apos;https://www.justablip.co.uk/&apos; target=&apos;_self&apos;>blip</a>, the new, innovative and specialist small business insurer,
I have been a mentor with the School of Hard Knocks, am Sfedi trained and my passion is for making things work, my personal motto is
‘Aut inveniam viam aut faciam’ which means &apos;I will find a way or make one&apos; and that pretty much sums up my approach to helping my clients

Director

B2G Business Winning Group

Want to win government contracts for the first time or perhaps, you want to win more?



Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

30 minutes to chat about marketing communications

Welcome and hello,

I look forward to talking to you about your plans for media, marketing and communications. Let&apos;s have a 30 minute call to chat about your plans, strategy and problems that you need to solve to help you promote your business.
I look forward to speaking to you soon

From Louise
Media Communications Specialist

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-established brands and leading names in the industry. Her ability to navigate both emerging and established markets makes her a go-to advisor for those seeking to elevate their presence and impact. Her clients value her for her strategic insights, innovative approach, and dedication to building long-term, meaningful relationships. Katie loves to bring her extensive knowledge and powerful network to support business growth, driving visibility and helping her clients unlock new opportunities. Whether guiding new brands through their early stages or helping larger companies pivot and expand, Katie’s focus is always on fostering authentic growth and ensuring her clients make a positive impact in the world.

Founder and CEO

Katie Marshall

Katie Marshall, founder of Luxley Communications, is a highly respected consultant in the fitness and wellness industry, known for her deep expertise and extensive network. With nearly two decades of experience, Katie has become one of the most trusted figures in her field, helping brands and individuals across the health, fitness, wellness, and lifestyle sectors to grow and thrive. Katie’s work spans a diverse range of clients, from early-stage startups and solo practitioners to well-establ

The Food Exchange 2022: My business journey – Alice Carroll, co-founder, Foxes Bow Whiskey

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