The thrill of physics with Illana Gambrill, founder of DanceBox

In this episode of Unfinished Business, you'll meet Illana Gambrill, founder of DanceBox. Listen to her story to avoid her mistakes and replicate her wins.

Illana is the perfect example of when a creative tour de force unlocks their inner entrepreneur.

She started dancing at age 12 and by 18 was working as a pro, travelling the world with famous artists on tours and TV shows. Yet, after years of shouldering the weight and pressure of being a professional dancer, Illana quit the industry to explore something new. And so, DanceBox was born.

What started as a simple idea, adult dance classes, grew into a smash hit. But when the COVID-19 pandemic hit, Illana had to think on her feet and take a leap into the unknown.

In this episode you'll learn that:

• Starting a business can be intimidating but with support, you can navigate the highs and lows of working for yourself

• Utilising social media effectively is crucial for growing a business and connecting with potential customers

• Change can be difficult, but it's important to pursue your dreams and embrace a 'squiggly' career

• Balancing work, life and personal wellbeing is critical for success

• Asking for help, prioritising marketing and finance and focusing on your goals are all essential steps in starting a business

Relevant resources

• Fearless growth with Wilfred Emmanuel-Jones, The Black Farmer

• Shoot your shot with William Adoasi, founder of Vitae London

• Lunch and Learn: Restore work-life balance as an entrepreneur