Three unconventional ways to generate cash flow in your industry

As entrepreneurs, our edge lies in doing what others won’t dare to.

Here are three bold strategies to help you increase your cash flow and make 2025 your most profitable year.

1. Turbocharge your services with AI subscriptions

Position your product /services in such a way that your clients depend on you so much that they can’t imagine doing business without what you do. With AI you can deliver ultrapersonalised strategies and solutions that keep them coming back month after month.

For example, imagine offering a service that can provide 24-hour response, prompts and tailored solutions, like an AI school teacher who can answer any question your child might have in a way that is non-condescending and repeatable.

Steps to implement:

• Find out your audience’s biggest challenges

• Use AI tools to create personalised solutions on autopilot

• Launch with a free trial to build trust and win early adopters

2. Licensing digital intellectual property

Turn your expertise into a money-making machine by creating reusable products from your existing skills.

For example, develop AI templates and products created around your skill set and target audience.

This is a good idea because you can earn recurring income from this one effort. However, this mustn't place any demand on your time.

Steps to implement:

• Identify repeatable methods you’ve mastered

• Package them into easy-to-use guides or templates

• Promote these to your network, colleagues or larger organisations

3. High-ticket exclusive collaborations

Exclusivity equals value. High-ticket packages designed for a select few will always command attention and premium prices. This is your chance to serve clients who truly value your expertise.

For example, creating a millionaire blueprint – five things that will scale your income forever.

This is great because it has high profit margins, creates scarcity and elevates your brand to luxury or premium status.

Steps to implement:

• Identify a niche audience with significant purchasing power

• Craft a bespoke programme tailored to solve their unique challenges

• Use precision marketing to connect with the right clients

Key considerations for success

• Serve underserved audiences: Cater to groups like women over 50 or small business owners who are often overlooked

• Stay ahead with technology: Master cutting-edge AI tools to maintain your competitive edge

• Build evergreen products: Create resources like online courses or templates that generate income for years

• Collaborate wisely: Join forces with complementary businesses to expand your reach

• Tell your story: Differentiate your brand with a compelling narrative that resonates with your audience

Next steps

Pick one strategy and take action in the next 30 days. Track your results and refine your approach. Scale your success by layering additional strategies.

Relevant resources

• Lunch and Learn: The power of collaboration

• Lunch and Learn: Improving your marketing with brand storytelling

• Chatbots: Three benefits to your small business