While artificial intelligence (AI) is an emerging technology and is not currently subject to specific regulation in the UK, that doesn't mean existing laws and regulations don't apply.
From laws and regulations on data protection, human rights, including privacy and the right to be free from discrimination, and intellectual property, the development and use of AI models need to be compliant.
The mere fact that an AI model is available to use in the UK doesn't mean that using it is lawful or compliant or that it doesn't expose your organisation to liability.
With many AI developers offering free access to their tools, often subject to terms and conditions, which enable them to use prompts and data uploaded to train the AI.
This makes users wholly liable for any adverse consequences. Staff can be tempted to submit confidential, commercially sensitive information and/or personal data to AI models that may be operated overseas, which can unwittingly result in legal liability for their employers.
Ensuring that your organisation has considered whether and how staff are to be allowed to use AI, that they receive appropriate training and that controls, governance and oversight mechanisms are in place, will empower your organisation to capitalise on the opportunities offered by AI, while doing so safely, responsibly and ethically.
It is sensible to take a risk-based approach to the use of AI models and identify preferred suppliers where staff are permitted to use AI. For low-risk uses of AI, such as those which don't involve any personal data, IP, confidential information or decision-making, an approach limited to staff training and appropriate controls may be sufficient. For higher-risk uses of AI, a more in-depth approach to compliance and governance will be required.