Helen Zheng discusses e-commerce ads on Facebook and Instagram. Find out how to optimise your ad campaigns in the run up to peak holiday season.

Lunch and Learn: Using Facebook ads for your e-commerce

Webinar

In this Lunch and Learn, Smart Social founder 

 discusses e-commerce ads on Facebook and Instagram. Get advice on how to manage or optimise your ad campaigns for best results in the running up to the peak of the holiday season.

Helen is a former-financial-analyst turned entrepreneur whose passion now lies in social advertising. She helps growing SMEs to achieve more sales and leads by harnessing the power of Facebook and Instagram ads.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

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Community Manager at Enterprise Nation. Passionate about empowering small businesses, from micro to growing teams. Keen to support every step of your journey, with a special mission to champion female founders.&nbsp;

Community Manager

Enterprise Nation member community

For new members of the community to connect with like-minded businesses and the Enterprise Nation team.



Tony is a professional marketing and communication expert with a track record working for entrepreneurs, major brands and large and listed companies in the UK and internationally. He created Pitch Factory in 2013 to focus on helping businesspeople to become more compelling and persuasive communicators. He helps them to develop and refine the way they take their business to market; supports them throughout the business development process to win contracts and funding; creates compelling content for the web, social media and marketing collateral; and through training helps them so become more confident and impactful presenters at pitches, and at business networking events. He delivers a stronger proposition and marketing strategy to help you reach your target market and achieve your business goals, will help you to produce a winning Pitch Strategy, and fluent and compelling proposal documents and presentations, content that communicates your real value to clients for your website, social media campaigning and marcoms; and runs Presentation Skills Training, Business Storytelling training and helps businesspeople to create a punchy Elevator Pitch for business networking, exhibitions and trade missions.

Pitching

We help you through each step of the pitch process as you prepare to bid to win new contracts or secure funding.

The focus is on developing a winning pitch strategy, and creating clear-sighted and compelling documents and presentation materials.

I set up my main business in 2014 to gain freedom! I help other small businesses to get up and running, both with mentoring and accountancy support. I&apos;m able to share my knowledge and experience to help you get there quicker, and will be your biggest cheerleader.

Lunch and Learn: Using Facebook ads for your e-commerce

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