Helen Zheng discusses e-commerce ads on Facebook and Instagram. Find out how to optimise your ad campaigns in the run up to peak holiday season.

Lunch and Learn: Using Facebook ads for your e-commerce

Webinar

In this Lunch and Learn, Smart Social founder 

 discusses e-commerce ads on Facebook and Instagram. Get advice on how to manage or optimise your ad campaigns for best results in the running up to the peak of the holiday season.

Helen is a former-financial-analyst turned entrepreneur whose passion now lies in social advertising. She helps growing SMEs to achieve more sales and leads by harnessing the power of Facebook and Instagram ads.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

Watch previous Lunch and Learns from our library of webinars

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

Marketing Consultant

Lunch and Learn: How to scale a subscription business

Find out why focusing on customer experience is the key to getting your subscription business to grow.

Karla is the associate programmes manager at Enterprise Nation; she is responsible for providing support across the various projects. She has a degree in Political Science and a MSc in Public Policy and Administration from London School of Economics and Political Science (LSE). Her background is in project management in the public and private sector in Peru, and international organisations. Karla is passionate about helping the most vulnerable communities and having a positive impact in the lives of small business owners.

Associate Programmes Manager

TikTok Takeoff

Join our TikTok Takeoff group to share your TikTok tips and learnings with like-minded small business owners.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

Communications Champion

Louise will be your communications advocate and champion, your brand’s best ally to deliver services you need to promote your products and services. 

This bespoke campaign service comes with full PR, marketing and communication services.

Reputation strategy: drawing on deep knowledge of channels and audiences to identify how best to position clients and tell their story

Advising: providing recommendations that are understood and accepted

People Management: supporting the wellbeing of the tea

Strong communicator and commercially curious. Success in moulding a complex message to the required audience. Comprehensive marketing background in the business to business sector, building successful and positive relationships along the way.

Lunch and Learn: Using Facebook ads for your e-commerce

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