Understand the basic elements of a marketing plan, learn what to include in your marketing toolkit and find out how to build your plan into your business.

Five ways you can create an effective marketing plan

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, managing director of Creative Marketing Services, offers his expert insight into how to develop an effective marketing plan for your business.

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Lunch and Learn: Five ways you can create an effective marketing plan

Understand the basic elements of a marketing plan and what you'll need to include in your marketing toolkit.

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.&nbsp;&nbsp;
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.&nbsp;&nbsp;
I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.

Marketing and community strategist

How community drives loyalty and retention

Discover how community drives brand retention in the competitive beauty industry.

I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
<h3></h3>
I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
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My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

Ireland small business networking group

This group is for small business owners in Ireland. Join this group to connect with like-minded founders.

I am the founder of OSER, a one-stop brand and marketing consultancy that solves business challenges with bold ideas that deliver growth and ROI for startups, scale-ups, and investors.
I set up OSER after spending over 20+ years leading global brand and marketing agencies. I love combining strategy and creativity and am passionate about business, new ideas, and future thinking.&nbsp;
Our goal is to empower clients with strategies that differentiate their businesses and promote smart growth. With my expertise in brand, marketing, and business consulting, honed over 20+ years, we offer tailored solutions to help businesses thrive. I am an early-stage VC EIR deal-flow pitch advisor, brand and marketing panellist, and keynote speaker.&nbsp;
My mission is to support founders, CEOs, and investors by shaping strategies, implementing effective marketing initiatives, and creating creative ideas that deliver tangible value to clients.

Founder

Micro-Consultancy 1 x Hour Video Meeting

Supercharge Your Growth in 2025 – All for Just £350 + VAT!

Ready to grow but unsure of your next step? Need expert advice on building a solid plan? Or want to refine your ideas with an experienced professional?

Book a 1-hour structured strategy video meeting with Laura, Founder of OSER Brand & Marketing Consultancy. A Board-Level CMO with 25 years of experience across brand, marketing, media, and startups & scale-ups, Laura also has deep expertise in working with investors, including Angel, VC

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Sue Keogh

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, scie

Five ways you can create an effective marketing plan

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