Your brand tone of voice is vital for shaping customer perception. Learn how to develop a voice that resonates with your target audience and buyers.

Why your tone of voice is as important as your visual brand

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 explains why your verbal brand is so important and why tone of voice is essential for your brand's success.

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Lunch and Learn: Why your tone of voice is as important as your visual brand

Find out why your brand's tone of voice is essential to its ultimate success.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

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Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

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Generate leads from your website, YouTube and LinkedIn with SEO

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This free consultation is for businesses who want to be found online and commit to SEO strategies.
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James Hartshorn is a recruitment psychologist and talent strategist, leading The Talent Lens, a recruitment company that goes beyond traditional hiring. The Talent Lens is the only recruitment service that finds, assesses, and delivers tailored candidates to its clients.&nbsp;
Alongside this, the company offers expertise in reward and pay consulting and job ad creation, ensuring roles are crafted to attract and retain the right talent.
With an MBA in Psychology and professional qualifications from the CIPD, BPS, and Saville, James combines cutting-edge AI, psychometric expertise, and organisational insight to deliver smarter hiring solutions. He has worked extensively with pre-IPO start-ups to build agile teams and with FTSE 250 organisations to refine complex hiring strategies.
James is also the published author of It’s Emotional: Decoding the Emotional DNA of Job Ads, highlighting his passion for crafting recruitment strategies that inspire, attract, and engage top talent in competitive markets.

Founder Managing Director

James Hartshorn

James Hartshorn is a recruitment psychologist and talent strategist, leading The Talent Lens, a recruitment company that goes beyond traditional hiring. The Talent Lens is the only recruitment service that finds, assesses, and delivers tailored candidates to its clients.&nbsp;
Alongside this, the company offers expertise in reward and pay consulting and job ad creation, ensuring roles are crafted to attract and retain

Why your tone of voice is as important as your visual brand

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