Jeremy Mason: 'Not done yet – why I'm not ready to be retired by TV'
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Posted: Thu 20th Feb 2025
10 min read
Have you felt like you're being nudged out of your long-standing career? Like the industry is ready to retire you before you're ready to go?
If so, I'm with you.
Many seasoned pros (like me) face this exact predicament, especially in fast-changing fields like broadcast TV. But here’s the truth — being retired by the industry doesn't mean you’re done.
Far from it.
It’s actually an opportunity: a chance to pivot, leverage all that accumulated wisdom and dive into exciting new ventures.
The changing landscape of the UK broadcast TV industry
The UK broadcast TV industry has seen some massive shifts, but none quite like what we’re experiencing now. After spending 26 years in this field, I’ve seen changes that would have been hard to imagine back in the day.
Right now, the industry is at a tipping point. According to BECTU, almost 70% of TV freelancers are out of work — a startling number that shows the size of our challenge.
The economic landscape has fundamentally shifted, with advertising money moving to digital giants like Google and Amazon. This has pulled resources away from traditional networks like Channel 4, ITV and Channel 5, impacting their ability to fund programming.
The effects ripple across the industry, leaving many, even those still working, with massive financial uncertainty. 30% of TV freelancers have had no work for the last three months.
Changing viewing patterns and their impact
One major driver of this shift is how people watch TV now. Audiences are moving away from traditional broadcasts, turning to on-demand and streaming services.
In 2022, Ofcom reported that the average time spent watching broadcast TV dropped nearly 15% compared to the previous year. With content available at our fingertips, the traditional TV model is up against intense competition.
Today’s viewers want convenience, personalisation and diversity — and we, as industry veterans, need to keep up with these trends or even go beyond broadcast to find new avenues for our expertise.
The power of diverse income streams
The current situation might feel daunting for those of us who’ve spent decades in TV. However, challenges often bring opportunities for growth.
Throughout my career, I’ve learnt the value of diverse income streams. Alongside my broadcast work, I built up a photography side hustle that eventually turned into a successful six-figure business.
Relying on just one source of income is risky. Diversifying not only offers financial stability but also fosters creativity.
Whether it's trying out a new creative industry, leveraging your skills in consulting, or launching a passion project, multiple income streams can be a game-changer.
Overcoming the 'old dog' perception
As we age, we might hear whispers about being 'old dogs' in a young person's industry. It can be disheartening, but the truth is that experience and wisdom are invaluable.
The skills we’ve honed over the years are still relevant. It’s not about competing with the younger generation — it’s about complementing their fresh ideas with our hard-earned expertise.
By staying adaptable and willing to learn, we can continue to contribute meaningfully. Remember, your experience gives you a perspective that’s uniquely yours and there’s real power in that.
The mental challenges of transition
Let's be real — this transition comes with significant mental challenges. It’s not just about finding new opportunities; it’s also about dealing with the emotions that come with such a major life shift.
There’s often a crisis in confidence — a sense that you’re no longer relevant, that maybe you did something wrong or didn’t do enough.
There’s also a sense of grief. After all, you’ve spent a quarter of a century building a career, finding fulfilment and enjoying the work. And then, suddenly, the ground shifts beneath you and you’re left wondering where to turn next.
Speaking personally, the past 18 months have been incredibly challenging mentally. Some days, it feels almost impossible to stay positive. But that’s what we have to try and do.
We have to remind ourselves that our worth isn’t tied to a single job or industry. It’s okay to feel lost, grieve and struggle — but it’s also important to keep pushing forward, even if it’s just one small step at a time.
You’re not alone in this and it’s okay to acknowledge the struggle while still striving for what comes next.
Transitioning to new ventures
The shifting TV landscape has pushed many of us to explore new opportunities. I’ve decided to create and run a video training business —something that has happened over the last five years or so.
This transition allows me to share my knowledge and stay active in the UK media.
Transitioning doesn’t mean leaving behind everything you know. It’s about using your skills in new, creative ways.
Lessons for business owners and consultants
The challenges in the TV industry aren’t unique to us — they offer lessons for business owners everywhere. Here are some key takeaways:
Adaptability is key: Industries change fast. Staying relevant means keeping up with trends, understanding your audience and embracing new tech
Diversify your income: Relying on one income stream is limiting and risky. Explore other ways to generate revenue — whether it’s consulting, digital products or something totally different
Leverage your experience: Your wisdom is your superpower. Use it to mentor others, offer guidance and inspire — creating lasting impact
Navigating the transition
Take a strategic approach if you’re transitioning out of a long-standing career. Assess your skills and interests.
What opportunities exist both within and outside your current industry? Seek training, find a mentor or enrol in courses that boost your confidence in new areas.
Stay open to collaboration — working with younger talent can lead to a great mix of experience and fresh ideas. Together, we can create impactful projects that might not have been possible alone.
Finding fulfilment beyond the industry
Leaving behind an industry doesn’t mean leaving behind fulfilment. In fact, it often opens the door to new passions. Whether it’s teaching, writing, or creating something entirely new, explore what resonates with you.
Remember, your career isn’t defined by a single industry. Each chapter you add can be just as enriching as the last — if not more so.
Take this opportunity to leverage your expertise, dive into new ventures and create something meaningful on your terms.
The challenges we face in TV show the power of adaptability, diversification and constant growth.
Your experience is your greatest asset and your potential is limitless. Whether it’s mentoring, starting a business, or pursuing a creative project, your impact doesn’t stop here.
If you want more support as you navigate these transitions — whether it's staying relevant, diversifying income or finding new fulfilment — subscribe to my newsletter.
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