<a href=&apos;https://www.linkedin.com/in/cecelia-fadipe-fcma-91365858/&apos; target=&apos;_self&apos;>Sustainable Business Strategy Consultant | Finance Expert</a>
<ul>
<li>Qualified accountant with 20+ yrs experience, sustainable business strategy consultant specialising in strategy, finance accounting, training and advisory. I love what I do and see the real stories behind all numbers. I am looking to add value to scale-up businesses who want access to grant funding, finance or investments for growth or transformation.</li>
<li>We offer a range of independent services including strategic business advisory and financial plans to SMEs looking to scale up, and and obtain funding/grants to scale up and transform.</li>
<li>We follow through with a project implementation roadmap ensuring that businesses are operational with recommendations and measure our success by theirs.</li>
</ul>
Our Services Include
- <a href=&apos;https://www.cfbusinesslinks.com/sme-business-strategy&apos; target=&apos;_self&apos;>SME Business Strategy</a>
<ul>
<li>Business Plans</li>
<li>Financial Plans</li>
<li>ESG Strategy</li>
<li>ESG Finance Training</li>
<li>ESG Impact Reporting&nbsp;</li>
<li>Carbon Reporting &amp; Benchmarking</li>
<li>Financial Management</li>
<li>Management Accounting</li>
<li>Advisory</li>
<li>Management &amp; Leadership Training</li>
<li>ESG KPI Reporting</li>
</ul>

Founder / Director

Cecelia Fadipe (FCMA)

99% of businesses in the UK are small and existing guidance isn’t accessible for them to take action. Many existing organisations and government agencies focus their efforts on advising large multinationals. Reducing the carbon impact of  Sainsburys will provide a better return on their efforts than chasing many small ones.

This has meant small businesses are often overlooked. While larger organisations chase after the 1% to make changes, we are here to advise you, the small99, on how you can make an impact today. So, please join me on this journey as we transform the carbon output of the UK’s economy, one small business at a time.

Adam Bastock

I am director of a consultancy that helps businesses solve their people, process and technology challenges.

Our services include: - Operational healthchecks, assessing how your people, processes and technology are performing - Consultancy support with: &gt; Target operating model design &gt; People strategy and plan design &gt; Succession plan development &gt; System review, selection, implementation and optimisation &gt; HCM and Payroll system implementations (including Workday) &gt; Process design, mapping and re-engineering &gt; Preparing for quality management accreditations &gt; Developing business continuity plans &gt; Any other people, process or technology challenge - Change coaching, bringing transformation experience and embedding Responsible Change expertise into your project team

Connect with me for help with achieving the full potential of your people, processes and technology.

Director

Cara Halliwell

The Plan it with Purpose programme is designed to help owners of small and medium-sized businesses develop a better understanding of environmental and social issues in the UK and Ireland.

By providing tailored resources, action plans and recommendations, and highlighting role models people can relate to, 

 aims to encourage business owners to consider the impact of what they do and make positive changes for the future.

A guide to being sustainable in the fashion industry

Here's a summary of what you'll find in this comprehensive guide to sustainability in the fashion sector.

Plan it with Purpose, from Enterprise Nation

Download your Plan it with Purpose fashion guide

Read our free guide to find out what measures you can put in place to make your fashion business more sustainable. 

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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GS1 UK: 20% off membership

Enterprise Nation members can benefit from a special offer of 20% off their first year of membership with GS1 UK. Just follow the link, select your membership plan and join. Use discount code EN20 at checkout in step 4 to claim.

Zellar: Sustainability made simple

Everything a small business needs to become sustainable - all in one place



 discusses the competitive advantage that sustainability can give you, and debunks some common myths that hinder business growth.

She also explains what sustainability audits are and how they serve as powerful tools to showcase actions that reduce harm to the planet and people.

During the session, you'll gain valuable insights into why being strategic now will help you meet customers' changing expectations and requirements and shifts in regulation, including the impact of carbon taxes.

Dr Veronica is a sustainability specialist, business mentor and entrepreneur with over 20 years of experience. Combining expertise in sustainability and business mentor skills, she helps through customised sustainability training, preparing sustainability audit reports and carbon reduction plans.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

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Hello, I&apos;m DrVeronica Broomes, Sustainability Specialist, Business Mentor and Entrepreneur with 20+ years experience. Combining my expertise in sustainability (planet, people, planet) and Business Mentor skills, I help businesses by delivering customised training, preparing Sustainability Audit reports and Carbon Reduction Plans. Tools to get a competitive edge, reduce costs (marketing, recruitment, etc) and win more business. PhD in Plant Science, Master of Law (LLM), Professional Development.

Business Coach & Sustainability Consultant

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As the beauty industry continues to grow, some of its practices are having a negative impact. 

As much as 70% of the plastic waste the industry generates isn't recycled, ending up in landfill instead. Concerning news, given an average moisturiser pot can take nearly 1,000 years to decompose.

Businesses in this space, by their very nature, exist to make people and society better. But the outcomes don't always match the ambitions. The well-known negative impacts of body stigma and body image mean companies whose products provide health benefits must consider any unintentional effects their marketing can create.

Not only traditional marketing but social media too, where the rising number of unhealthy products being promoted by influencers is making it harder for consumers to trust products that make valid health claims.

But movements for change are happening, and more customers are wanting to buy from businesses that have a clear purpose and positive impact on society and the planet. If each business made a small, conscious change to the way it runs, the effect would be game-changing, across both the country and the world.

In this blog, we explore some of the ways that beauty, health and wellness businesses can become more sustainable, help tackle climate change and change society. Excitingly, none of this has to come at the expense of profit.

The business case for being more sustainable

Standing out from the competition is so important in today's market. News stories about environmental and social responsibility are the 

 in terms of affecting people's decision to buy. According to research by Squarespace, consumers are:

grow your current customer base and reach new markets

, customers must be able to recognise their values in your company. Indeed, a 

 found that 59% of women over the age of 35 say buying eco-friendly beauty products is important to them personally.

 and environmental sustainability are business challenges. What affects people and the planet will affect your business too.

If estimates are correct, your business's pre-tax earnings could fall by 25% to 70% if these challenges have the effect of:

Managing and reducing these risks, and proactively looking for ways to bring what you do into line with the needs of people and the planet, will 

make your business stronger for the future

Indeed, future businesses are the ones that consider the 

impact they're having on society and the environment

. If people know that your business has unfair labour practices at any point in its supply chain, or that you're exploiting the environment in some way, they simply won't buy from you.

Making commitments that not only benefit the people who are interested in your business, but have a net positive impact on the environment too, will encourage 

Many beauty, health and wellness businesses have used their 

 to develop new and creative products, disrupt traditional business models and access new markets. They're choosing to be proactive in the face of new social and environmental challenges.

Depending on what you sell, there are a number of certifications you can apply for to prove you're making genuine claims about your product. Some well-known certification bodies include the 

Each has its own assessment process you can follow to get certified and be able to put their logo on your products.

While it isn't an official certification, there are emerging trends like "zero waste", which many conscious consumers now look out for when purchasing products.

What consumers expect from the companies they shop with is constantly evolving. People are paying more attention to how products are made and packaged, and want your business to consider all aspects of its entire manufacturing process.

Whether you make it official or not, there are certain online and physical marketplaces that focus on these certifications and bring together like-minded sellers and customers.

creates almost 120 billion units of packaging, and yet only about 9% of these products are recyclable

. If you make and sell a product, how can you work towards removing waste from your products and processes?

Eliminate -> Reduce -> Recycle/reuse -> Supplement

 may help when trying to understand this in your own business. Here are some examples.

Ingredients on skincare products are listed in terms of weight. More often than not, the first in the list is water, typically the cheapest of all ingredients used. The result is products that are 95% water, leaving only 5% for active ingredients.

Because products contain so much water, not only do they fail to give our skin the nutrients it needs, but the excessive use of water in the manufacturing process creates a significant 

. It's predicted that by 2025, more than five billion people will be affected by water shortages.

The shampoo bar is a great example of a product that's been around for ages but is now seeing sustained growth. The movement among consumers to switch from liquid shampoos to shampoo bars means other brands are having to step up and remove unnecessary waste from their products too.

 is often the most talked-about issue when it comes to the impact on the environment. How can you design your product so it doesn't become waste at the end of its life?

Simply making sure your packaging is recyclable is important, yes. But thinking more creatively could set you apart from the competition. Refillable bottles and multi-use or reusable packaging is a growing trend, as is packaging you can compost or plant.

70% of the carbon emissions the beauty industry creates could be eliminated

Consumers are definitely more eco-conscious now, and this attitude is only growing. Demand for better business practices will continue as we all become more aware of how our buying habits affect people and the planet.

Buyers are increasingly frowning upon excessive or unnecessary packaging which would end up in landfill. They're also learning more about the flaws in the recycling process, whether this happens because of human error or within the waste management industry itself.

And while biodegradable waste is an improvement, some products and packaging use inks or ingredients that are toxic. These toxins end up being fed back into the environment.

 is hugely based on the trust between your business and your customers. Now people have access to a wealth of information online, it's much harder for companies to make false claims about their products.

Being honest about everything, from your product's ingredients to its benefits, will help make sure your customers return to you because you're a brand they can trust.

For a lot of people, treating themselves is a luxury they can't afford. With so many communities excluded from this self-care, how can you make sure you're reaching those customers who traditionally wouldn't be able to reach you?

You can make space for people who would perhaps miss out on health, beauty and wellness services by offering different payment structures. This might mean letting customers voluntarily pay it forward, or increasing prices slightly so you can provide reduced rates to people on lower incomes.

In some cases, businesses have offered their services for free, while partnering with a local charity can give you a sustainable solution that also covers your costs.

Work with your competitors, not against them

It's easy to see being in business as a race against the competition. But the more you can 

Inevitably, as you've built your business, you'll have developed a great network of interested people. 

 by introducing like-minded individuals to one another. Once connected, they can all learn from each other and share tips and insight.

Finding organisations and businesses that offer a product or service that complements yours can help you have a much more positive impact – and grow at the same time.

As you build your business, you'll also, perhaps unknowingly, be amassing knowledge in a specific area or problem. While your first focus should be on providing the best service possible, you should also be aware of the positive impact your expertise and influence could have.

You have a huge opportunity to spread information and education to the right people – government, small businesses, employees of large businesses, or the general public. You can also use your voice to promote a cause or highlight a problem that you care about.

Want more tips on making your beauty, health or wellness brand sustainable?

Download our free guide to find out what measures you can put in place to make sure your beauty, health or wellness business has a positive impact. 

How to make a beauty, health or wellness business more sustainable

Learn about the ways to become more sustainable, help tackle climate change and have a positive impact on society.

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