Connect with Denise O'Leary of Purpol Marketing Limited for small business support on Enterprise Nation

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Denise O'Leary, Purpol Marketing Limited | Enterprise Nation

&lt;p&gt;&lt;strong&gt;Purpol Marketing... the home of marketing insight&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&amp;quot;Business owners - what marketing challenges keep you awake at night? Whatever it is - I&amp;#39;d like to help.&amp;rdquo;&lt;/p&gt;

&lt;p&gt;Purpol Marketing is a marketing consultancy able to implement effective marketing strategies that get results.&lt;/p&gt;

&lt;p&gt;Have you often dreamed you had another pair of hands in your marketing department? Or is a marketing department only a wishful vision? How many times did you want another strategic business viewpoint, or for someone to evaluate what you had done and offer a fresh perspective? We understand that you have great plans for your business, direct mail, social media, a stunning website - but you literally can&amp;#39;t fit in everything you&amp;#39;d like to.&lt;/p&gt;

&lt;p&gt;Purpol Marketing is your external marketing department. We are pleased to offer your business practical solutions in the following areas:&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Business Strategy Development&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Marketing Audits&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Market Segmentation&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Bid Management&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Lead Generation&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Marketing Communications&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Branding&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Social Media&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Public Relations (PR)&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Website Generation&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Creative Design and print production&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Direct Marketing&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Customer Loyalty&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Literature Generation&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Email Marketing&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Customer Relationship Management&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Marketing Mentoring and Training&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Internal Communications&lt;/p&gt;

&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Public Speaking and Networking&lt;/p&gt;

&lt;p&gt;Purpol Marketing is able to offer you proven expertise in all elements of marketing across various industries, but is a specialist in B2B Marketing, particularly within the Construction and Manufacturing Sectors.&lt;/p&gt;

&lt;p&gt;Denise O&amp;rsquo;Leary is the owner of Purpol Marketing and is a board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the Chartered Institute of Marketing every year since 2005. Denise also holds both a Master&amp;rsquo;s Degree specialising in Marketing with Business Strategy and a First Class Honours Bachelors&amp;rsquo; Degree in Business Administration. As well as my academic credentials, she has 13+ years of marketing experience in demanding business environments, in both the manufacturing and Construction sectors.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Key Competences&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;* Business strategy and development&lt;/p&gt;

&lt;p&gt;* Business plan development&lt;/p&gt;

&lt;p&gt;* Bid management through entire process&lt;/p&gt;

&lt;p&gt;* Market analysis and development&lt;/p&gt;

&lt;p&gt;* Through-the-line marketing disciplines&lt;/p&gt;

&lt;p&gt;* Brand inception and implementation&lt;/p&gt;

&lt;p&gt;* Collateral design, development and delivery&lt;/p&gt;

&lt;p&gt;* Key account management&lt;/p&gt;

&lt;p&gt;* Strong presentation, communication &amp;amp;&amp;nbsp;&amp;nbsp; problem solving skills&lt;/p&gt;

&lt;p&gt;* Campaign management&lt;/p&gt;

&lt;p&gt;* Cross-function team working&lt;/p&gt;

&lt;p&gt;* Interpersonal and talent management abilities&lt;/p&gt;

&lt;p&gt;* 13+ years&amp;rsquo; marketing experience&lt;/p&gt;

&lt;p&gt;* Superb Academic background&lt;/p&gt;

&lt;p&gt;* IT literate including web and social media&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;strong&gt;Training and Qualifications&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* Chartered Marketer&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* MA Marketing (with Distinction)&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* BA (Hons.) Business Administration - First Class Honours&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* Postgraduate Diploma in Marketing (DipM) &amp;ndash; Chartered Institute of Marketing&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* Women in Marketing Finalist 2013 &amp;ndash; Consumer Category&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* Fellow - Institute of Direct Marketing&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* BTEC Higher National Certificate in Business and Finance (with Distinctions)&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* Certificate in Management Studies with Distinction&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* CANMOL Welsh Marketing awards finalist 2013&lt;/p&gt;

&lt;p&gt;&amp;nbsp;* UWE Student of the Year&lt;/p&gt;

&lt;p&gt;Denise has an exceptional practical marketing background while achieving an equally high level of academic qualification as well. Over the last 13 years she has worked in a broad range of marketing disciplines from product management to public relations, bid management to company brand launches.&lt;/p&gt;

&lt;p&gt;Her skills include strategic understanding and analysis, communications strategy, brand design launch and implementation and public relations management. Combining artistic understanding with scientific precision, Denise is able to lead the development of new markets and the expansion within existing ones.&lt;/p&gt;

&lt;p&gt;Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer development.&lt;/p&gt;

&lt;p&gt;Having successfully implemented a number of public liaison, communication and brand launch campaigns Denise knows the dedicated skill set to manage communication, both proactive and reactive, keeping stakeholders involved and responding in the desired manner.&lt;/p&gt;

&lt;p&gt;Denise was a finalist in the Chartered Institute of Marketing CANMOL Welsh marketing awards in 2013, which recognised the development of a bespoke Construction focused CRM system. She was additionally a finalist in the prestigious Chartered Institute of Marketing &amp;lsquo;Women in Marketing&amp;rsquo; Awards, in 2013 within the Consumer Marketing Category.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Recommendation&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Ashley Smith, Director/co-founder, Smith Maloney Architects&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;&amp;ldquo;I have worked with Denise for a number of years assisting with project bidding and obtaining her help and guidance in relation to winning work. She is a very insightful and intelligent individual who has always been happy to share her expertise and knowledge of marketing and the construction industry in a friendly and approachable manner. I would have no hesitation in recommending Denise in this capacity and hope to continue working with her in the future.&amp;rsquo;&lt;/em&gt;&lt;/p&gt;


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Denise O'Leary

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Purpol Marketing provides marketing director level expertise on a ‘pay as you go’ basis making professional advice tailored and affordable.  They are experts in all areas of marketing and specialists in PQQ and Bid management.

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In this masterclass you will discover techniques on how to guide a user into making contact with you and/or making a purchase. &nbsp;Matt will take three case studies from three different business and industries and analyse the type of marketing campaign they initiated and how they fared.

&lt;p&gt;I am a &lt;strong&gt;chartered certified accountant&lt;/strong&gt;, having earned a respected reputation in the field of accounting, with more than &lt;strong&gt;15 years of experience&lt;/strong&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
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Having worked with business owners ranging from one-man start-ups to large companies requiring different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
&lt;br /&gt;
I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
&lt;br /&gt;
I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards:&lt;br /&gt;
&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Affiliations&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
IPSE Endorsed Accountants&lt;br /&gt;
Investors In People Accredited&lt;br /&gt;
ICAEW Training Employers/ACCA Approved Employers/AAT Approved Employers&lt;br /&gt;
Institute of Certified Practising Accountants (ICPA)&lt;br /&gt;
The Society of Professional Accountants (SPA)&lt;br /&gt;
2020 Group&lt;/p&gt;

&lt;p&gt;&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Awards&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Finalist: Best Brand Building&lt;/strong&gt; (British Accounting Marketing Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Highly Commended: Independent Firm of The Year - South-East, England 2019&lt;/strong&gt; (British Accountancy Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Shortlisted: Accounts and Tax Adviser of the Year 2019 &lt;/strong&gt;(The British Business Awards)&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients&amp;rsquo; businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost effective service and a free initial consultation.&lt;/p&gt;

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Cerub PR provides insight-driven PR and communication solutions to ambitious businesses and entrepreneurs who want to be seen and make a difference in their industry.

As our client, you will benefit from strategic and creative campaigns which help you stand out from the competition, manage your profile and engage with your audience. We are focused on developing effective PR strategies and implementing tactics which deliver real results that can be measured and evaluated.

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I’m Ceri-Jane Hackling, Managing Director and founder of Cerub PR, an award winning Buckinghamshire based PR and communications agency. Established 17 years ago, we work across sectors including veterinary pharma, medical devices, well-being and professional development. Our clients include Heartstyles, TVM UK, Royal Canin, Vetoquinol and Mind Over Matter. Our clients benefit from strategic, creative and effective campaigns which help them stand out from the competition and eng

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