Connect with Sarah Jordan of Y.O.U underwear for small business support on Enterprise Nation

Connect with Sarah Jordan to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Sarah Jordan, Y.O.U underwear | Enterprise Nation

&lt;p&gt;Y.O.U underwear makes soft, stylish, organic cotton underwear for men and women that lets you look good, feel good and do good.&lt;/p&gt;

&lt;p&gt;We&amp;rsquo;re a sustainable fashion brand with a difference. Our mission is to improve access to education for women and girls by donating underwear. We have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK.&lt;/p&gt;

&lt;p&gt;Our underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and we work with one of India&amp;rsquo;s leading ethical and sustainable manufacturers. We&amp;rsquo;ve also embraced ethical marketing, and actively promote body positivity through our brand imagery and marketing strategies.&amp;nbsp;&lt;/p&gt;

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Sarah Jordan

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Sarah is the multi-award-winning Founder and CEO of <a href='https://www.youunderwear.com/' target='_self'>Y.O.U underwear</a>, a sustainable underwear business recently certified as the top-scoring B Corp in the UK and the world’s highest-scoring fashion brand.&nbsp;

Her previous experience includes more than 25 years in senior leadership roles across the not-for-profit, commercial and publishing sectors, as well as leading her own strategic digital consultancy business. Sarah was volunteering in Uganda in 2016 when she learned of the challenges women and girls face in not having access to underwear. From that, she set up Y.O.U underwear as a social enterprise, trying to change lives one pair of pants at a time.

A qualified neuro-linguistic programming practitioner and coach, and trustee of the charities Smalls for All and The Beam Foundation, Sarah has run a positive change agency since 2013, helping women achieve success in all areas of their lives.&nbsp;

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