Connect with MELISSA FRETWELL of melissa@whitecamino.com for small business support on Enterprise Nation

Connect with MELISSA FRETWELL to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

MELISSA FRETWELL, melissa@whitecamino.com | Enterprise Nation

&lt;p&gt;White Camino is a super lean agency who prioritise projects with challenger brands, creative companies and those who are in the business of positive change for social or environmental good. They have great missions and are sleeping giants, ready to WAKE UP. That plus decent coffee is what gets us out of bed in the morning.&lt;/p&gt;

&lt;p&gt;We group our services into three interesting areas:&lt;br /&gt;
1. Discover - We discover fascinating insights from published sources and uncover intelligence straight from the horse&amp;rsquo;s mouth Black Beauty fans. By speaking directly to your target audience&amp;nbsp;we find out what makes them tick. This kind of intelligence can take your brand and your business&amp;nbsp;to new heights without literally costing the earth. We&amp;rsquo;re team Greta after all.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;2. Dream - We are here to help you dream and tell your brand story in ways that get the pulse racing and pupils dilating. This narrative communicates your brand personality and positioning and is the foundation for all your marketing decisions. &amp;nbsp;&lt;/p&gt;

&lt;p&gt;3. Deliver - Cue the designers to visualise your brand identity, considering all the touch points. It can be starting from a blank page or breathing new life into branding which is no longer fit for purpose. We can be radical or restrained, adapting to your brand&amp;rsquo;s personality and tone of voice. We deliver an actionable brand strategy that looks at interesting ways to tell your story consistently well. We can guide you on rolling out your brand plan through carefully curated campaigns and content, always playing to your strengths.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;You can work with us on all 3 stages or invite us to parachute in where the need is the greatest, whatever makes sense to you.&lt;/p&gt;

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MELISSA FRETWELL

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&lt;p&gt;Hello, I am Melissa Fretwell the founder of super lean marketing agency White Camino.&lt;/p&gt;

&lt;p&gt;We are here to show you new ways to fix slippery marketing problems deftly and cost effectively. Drawing on our knowledge and creativity from far too many years in the story telling industries of media and entertainment from UKTV, BBC Studios to Channel 4, we have a knack of transforming the thing you are selling into a brand that finds a place in the hearts of your consumers. Decisions are rarely made with the head. We prioritise projects with challenger brands and those who are in the business of positive change for social or environmental good. They have great missions and are sleeping giants, ready to WAKE UP. That plus decent coffee is what gets us out of bed in the morning.&lt;/p&gt;

&lt;p&gt;We have worked with a wide range of challengers from the creative industries and the charity sector to parenting apps and hemp clothing. Solo entrepreneurs and small yet growing businesses are our thing. We break our services down into the 3Ds to cover every perspective:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;1. Discover - new insights to unlock fresh thinking and new opportunity. From mainstream trends to niche consumer behaviours.&lt;/p&gt;

&lt;p&gt;2. Dream - building strong challenger brands with stories that emotionally connect with your consumers and place you front of mind.&lt;/p&gt;

&lt;p&gt;3. Deliver - it's all in the execution, from branding to content marketing and creative campaigns. We can scale with ease to meet the requirements of each brief, spending time and budget on what really counts. We are also part of global social enterprise and B Corps Hoxby which means we can access expertise which has already been sourced and selected for a particular marketing specialism from 3D motion design to media planning. We also deliver projects for Etsy, BBC Studios and ITV through Hoxby. Come chat, come challenge us. We have teeth but rarely bite.&lt;/p&gt;

Marketing & PR Consultant & Founder

Hi, I'm Jeanette - or Jet to everyone - and I run smartphone photography masterclasses for corporate clients and personal.  My ethos is that photography should be available to everyone, and by combining my teaching background, along with my corporate and commercial photography business I ran for 13 years, I combined the two and launched Jet Black Squares.  My smartphone photography masterclasses are available online, where my phone is live-streamed to Zoom (or your chosen platform), so you can see exactly what I see, or, when allowed, in-person.   There is also a huge correlation between photography and mental health, especially at the moment, and my 'Step Away from your Desk' sessions are a great way to leave the laptop behind, get out in the fresh air for an hour and learn a new skill.

Creative Director

Lunch and Learn: Using your smartphone camera to support your marketing

Watch back: Using your smartphone camera to support your marketing

&lt;p&gt;I am a &lt;strong&gt;chartered certified accountant&lt;/strong&gt;, having earned a respected reputation in the field of accounting, with more than &lt;strong&gt;15 years of experience&lt;/strong&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
&lt;br /&gt;
Having worked with business owners ranging from one-man start-ups to large companies requiring different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
&lt;br /&gt;
I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
&lt;br /&gt;
I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards:&lt;br /&gt;
&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Affiliations&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
IPSE Endorsed Accountants&lt;br /&gt;
Investors In People Accredited&lt;br /&gt;
ICAEW Training Employers/ACCA Approved Employers/AAT Approved Employers&lt;br /&gt;
Institute of Certified Practising Accountants (ICPA)&lt;br /&gt;
The Society of Professional Accountants (SPA)&lt;br /&gt;
2020 Group&lt;/p&gt;

&lt;p&gt;&lt;a href="https://makesworth.co.uk"&gt;&lt;strong&gt;Awards&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Finalist: Best Brand Building&lt;/strong&gt; (British Accounting Marketing Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Highly Commended: Independent Firm of The Year - South-East, England 2019&lt;/strong&gt; (British Accountancy Awards)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Shortlisted: Accounts and Tax Adviser of the Year 2019 &lt;/strong&gt;(The British Business Awards)&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients&amp;rsquo; businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost effective service and a free initial consultation.&lt;/p&gt;

Partner

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

Founder

Content creation

From video, photography to copy we have you covered. We can help create engaging content suitable to go across all your marketing and social channels.

I'm passionate about marketing and have 19 years experience in working with small independent businesses as well as global technology companies, and have a broad range of expertise from traditional print advertising through to digital marketing, web design and development, social media strategy, CRM configuration, automation, and account based marketing.&nbsp; 
&nbsp;

Having worked in the IT industry for a majority of my career, I have developed a love for the technological side of marketing, and pride myself on building out a mar-tech stack for clients of any size that allows them to realise the full potential of having a marketing engine that generates and converts leads in the most efficient and cost effective way using a range of tools that automate various email workflow and social media activity to keep customers and prospects engaged. I'm passionate about educating my clients and helping their businesses grow so that they can employ an in-house marketing person/team that will make me redundant!&nbsp;

Managing Director

Anneka Hicks

I'm passionate about marketing and have 19 years experience in working with small independent businesses as well as global technology companies, and have a broad range of expertise from traditional print advertising through to digital marketing, web design and development, social media strategy, CRM configuration, automation, and account based marketing.&nbsp; 
&nbsp;

Having worked in the IT industry for a majority of my career, I have developed a love for the technological side

MELISSA FRETWELL

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