After successfully completing over 12 years of consulting with companies on a 1:1 basis on their business and financial performance I am now entering the training world to engage my passion for teaching, training, guiding and mentoring entrepreneurs, founders and business owners to thrive financially. I am here to offer you the opportunity to benefit from my expertise in Pricing and Cash Flow Management. I am proud to be known as The Price Mentor and I would be proud to teach you The Price Code Methodology

Business Owner and Founder

Brian Cooney

Owner/director

Paddy Mc Dermott

Specialist in Web Design, Digital Marketing, Social Media, SEO, Analytics and Big Data.
Owner and founder of Feedalpha.com and Yourweb.ie

Gary Evans

John O’Shanahan is the founder and lead consultant with LeanBPI, a market leader in digital innovation for small businesses, working with Local Enterprise Office clients and Irish SMEs since 2015.
John has over 30 years’ experience in business operations, having held multiple roles with leading international companies in markets as diverse as Taiwan, Mexico, and The Netherlands.
Lean BPI specialises in helping SMEs/Micro industry clients to improve their workflows, converting from paper based or manual systems to more efficient simplified digital processes. Having completed 200+ successful business improvement projects across a variety of sectors, John’s application of lean best practice, thought leadership and digital innovation has led to clients experiencing increased business performance, reduced costs and sustainable results.
As well as helping clients optimise off the shelf software solutions, John and the team at LeanBPI develop bespoke solutions, built to meet client needs, enabling them to implement new workflows, which improve their business performance while reducing the stresses of the day-to-day operations. By applying lean methodologies, and digital Innovations, Lean BPI simplifies and streamlines a business’ processes to maximise its overall business performance.
John holds an MSc in Strategic Quality Management, Lean Sigma Systems from the University of Limerick and is a doctoral candidate in the University of Limerick.

Managing Director

Tech Hub: Bridging the gap: Real-life stories of digital integration

A Tech Hub Ireland session on how to integrate digital solutions into your operational workflows.

Lyndsey works as a digital strategist and Shopify partner, helping artisan businesses to thrive online by elevating their conversion rates and user experience. She&apos;s also the founder of <a href=&apos;https://artisanfounder.com/&apos; target=&apos;_self&apos;>The Artisan Founder online Directory &amp; Podcast</a>.
Her entrepreneurial journey began over 20 years ago in commercial photography, laying the foundation for a career marked by a diverse range of creative and business achievements.
She established a successful photographic studio, developed highly regarded commercial photography e-courses for a global business audience, and built the industry-leading photo backdrops brand Photo Boards®.
Alongside these ventures, she&apos;s co-founded two homeware and gift shops, two coffee houses, and established multiple e-commerce stores serving wholesale and retail customers.
Lyndsey’s expertise has led her to serve as a guest expert for prominent organisations including Etsy, Folksy, Time Inc., and Vodafone Business.
Amidst the pandemic’s impact on retail and hospitality, Lyndsey embraced a slower, more intentional lifestyle from her cottage in the countryside. With her industry connections and extensive experience, Lyndsey now guides other businesses as a digital consultant, helping creative brands define and achieve their own visions of success.
She is pursuing her passion for championing craftsmanship through <a href=&apos;https://artisanfounder.com/&apos; target=&apos;_self&apos;>The Artisan Founder Directory and Podcast</a>, celebrating the finest artisan products, places, and experiences worldwide, and hosts e-courses and coaching at <a href=&apos;https://academy.artisanfounder.com&apos; target=&apos;_self&apos;>The Artisan Founder Academy</a>. Follow her musings in her weekly newsletter titled Notes from Under The Walnut Tree.

Founder

Launch your first Shopify store

<div class="ck-content" data-wrapper="true" dir="ltr" style="--ck-image-style-spacing: 1.5em; --ck-inline-image-style-spacing: calc(var(--ck-image-style-spacing) / 2); --ck-color-selector-caption-background: hsl(0, 0%, 97%); --ck-color-selector-caption-text: hsl(0, 0%, 20%); font-family: Segoe UI; font-size: 11pt;">Create and launch your first Shopify store.</div>

As a highly skilled award winning marketing strategist with a passion for elevating brands within the creative industries. With a wealth of expertise in both digital and traditional marketing channels, Brent excels in fostering growth and innovation. His background includes comprehensive brand strategy development, meticulous market positioning, impactful communications, and the execution of sophisticated paid media campaigns on a global scale. Brent&apos;s strategic vision and data-driven insights have consistently delivered measurable business outcomes, making him a key player in enhancing consumer engagement and brand loyalty. About 6 months ago I started a boutique marketing agency with former colleagues where you can find more information about our services and previous work below:

Welcome to Jelly Bean Jungle!
At Jelly Bean Jungle, we harness the power of creativity and innovation to elevate your business. As a premier service-based agency, we specialize in marketing strategies and AI automation, ensuring your brand stands out in the competitive digital landscape.
Who We Are:
We are a dedicated team of creative professionals, technical experts, and marketing strategists committed to bringing your ideas to fruition. Our mission is to develop customized solutions that effectively engage your audience and drive measurable results. Whether you&apos;re a start-up or an established enterprise, we provide the expertise and support needed to achieve your business goals.
What We Do:
Marketing Excellence: From compelling content creation to strategic digital campaigns, we design marketing solutions that captivate and convert.
AI Automation: Leveraging the latest advancements in AI technology, we streamline your operations and enhance efficiency, allowing you to focus on what matters most – growing your business.
At Jelly Bean Jungle, we are passionate about helping your brand succeed. Partner with us to transform your vision into reality.
I&apos;ve held senior roles at esteemed companies such as Dingle Distillery and White Claw Hard Seltzer, where he spearheaded global marketing strategies, optimized campaign performance, and cultivated strategic partnerships. His leadership in digital marketing has driven significant growth in market share, sales revenue, and customer engagement. Brent&apos;s innovative approach and dedication to leveraging cutting-edge marketing techniques make him a valuable asset to any forward-thinking organization.

Marketing Consultant

Tech Hub: Using AI to optimise CRM tasks

How to use AI to better manage your leads and customers.

Black Friday is one of the biggest sales events of the year, but with high inflation and tight margins, many Irish online retailers are exploring alternatives to heavy discounting.

While discounts might drive volume, they also reduce profits. This article shares strategies to help Irish retailers 

From value-added bundles to advanced promotions, here’s how to maximise profits this Black Friday and beyond.

1. Value-add bundles: Offer more without deep discounts

Creating value-added bundles is a great way to increase perceived value without deep price cuts. 

 introduced Christmas Boxes that combine popular products into one set. This approach not only raises the average order value but also appeals to shoppers looking for ready-made gifts.

Retailers can create similar bundles with complementary products or exclusive collections to create a premium feel.

Offering exclusive products or early access to collections generates excitement and builds a sense of exclusivity.

At NatZen, we launched an exclusive 'First Look' collection, providing our loyal customers with early access. This tactic can be effective for Irish retailers too – promote early access to your 

or social media followers, making customers feel like VIPs without lowering prices.

If you are planning special holiday-themed collections, gift sets and bundles, this strategy could be enhanced by incorporating scarcity and urgency. For example, you might offer limited quantities of your products, with early access available for only 24 hours. This encourages people to act quickly and make a decision without prolonged deliberation.

Below is an example of the early/exclusive access deal we are offering to our customers. We built a landing page to collect subscribers in advance, and once Black Friday arrives, we send them pre-scheduled emails, urging them to act within 24 hours.

Exclusive Products and Early Access

3. Advance promotions: Build excitement early

Starting promotions weeks before Black Friday builds anticipation and keeps your brand top of mind.

NatZen found that engaging our audience on social media and through email newsletters several weeks before Black Friday was effective in building excitement. By the time the sale arrived, our customers were already eager to shop. 

Here is an example of nurturing newsletters we sent to build relationships, generate anticipation and increase our open rates in time for Black Friday. You can share value-driven content, such as blog posts or FAQs about products, to boost interest.

natzen newsletter

4. Use several retail platforms for a broader reach

Expanding your presence across a number of retail platforms

 helps you reach new audiences. At NatZen, we signed up on sites like 

, Etsy and eBay to increase visibility ahead of the holiday season. 

Each platform taps into a unique audience, giving our brand exposure to potential customers who might not know us otherwise. This strategy can be powerful for Irish retailers looking to broaden their reach without major discounting.

5. Collaboration and giveaways for lead generation

Collaborating with complementary brands on giveaways can help grow your audience without major price reductions. For NatZen, partnering with other brands allowed us to cross-promote and build our email list. 

Irish retailers can host a joint giveaway on social media or email, offering prizes from each brand. This approach generates excitement, boosts brand awareness and gathers leads that you can nurture for future sales.

6. Local markets and in-person promotions

 offer a personal way to connect with customers, especially during the holidays. At NatZen, we participated in Irish markets where we promoted a giveaway to capture email addresses. 

For Irish brands, in-person promotions allow you to showcase your products and gather contacts for future campaigns. Using QR codes or paper sign-ups for giveaways is a great way to stay connected with potential customers long after the event ends.

7. Loyalty rewards: Building a customer community

Implementing a loyalty rewards programme incentivises customers to return. NatZen rewards loyal shoppers with points that can be redeemed on future purchases. 

This approach encourages repeat business, providing added value without heavy discounting. Irish online retailers can use loyalty apps or third-party providers to create similar programs and foster long-term customer loyalty. Some app suggestions include 

8. Automated email marketing: Nurturing through the funnel

 is crucial for maintaining engagement throughout the customer journey. NatZen relies on abandoned cart reminders, nurture sequences and win-back campaigns to capture lost sales and keep our audience engaged.

 to build our email automation and design attractive landing pages and newsletters, the best it's free for up to 500 subscribers. 

For Irish online retailers, email marketing flows can drive significant conversions:

Personalised experiences make shoppers feel valued. At NatZen, we use personalised email content to recommend products based on customer browsing history. 

Offering gifting options can enhance the holiday shopping experience. NatZen introduced a gift-wrapping service and pre-packaged eco-friendly gift boxes, which customers appreciated for convenience.

Irish retailers can implement similar services like gift wrapping, handwritten notes or custom gift boxes. This approach adds value and positions your brand as a thoughtful gifting solution.

Discounting doesn’t have to be the only Black Friday strategy. By implementing these value-driven tactics, Irish online retailers can maximise holiday sales while preserving margins.

From value-added bundles to advanced promotions, these approaches help build relationships, drive revenue and ensure sustainable growth.

Hi Incredible Entrepreneurs,
My mission is to help product-based entrepreneurs scale with Marketing, AI and Social Media strategies so they can increase sales, save time, and grow with ease📈✨
I have build my own e-commerce brand Nat-Zen.com from 2018 and have learned everything from Website creation, Organic Marketing, Email and Sales.
NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family &amp; friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare.
NatZen also fueled my soul-driven mission to help product-based businesses because I know how stressful and overwhelming it can feel.
All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin &amp; hair. NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously. In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends&apos; recommendations and progressed to a luxury Natural Skincare Brand that is an example to others.  As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I&apos;m just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved. I created a transformational Soul-Led Ecommerce: Your path to 6-figure Sales program as a soul-driven mission to help product-based entrepreneurs to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business. I was inspired to build this particular program to support and coach business owners to achieve their maximum potential in their entrepreneurial journey.

CEO and Founder

How Irish online retailers can make the most of Black Friday without sacrificing margins

Beyond steep discounts – here's how you can maximise profits in a high-inflation economy.

ChatGPT has exploded in popularity among digital marketing experts, and with good reason. 

Any client I've supported with using it has been blown away by how quick, accurate and easy to it is. While the 

marketplace is now flooded with competitors

, those tools struggle to measure up to this free service.

As an ICF and EMCC-trained coach, I understand the importance of a question. You ask a closed question, you get a closed answer. If you ask a leading question... well, you get the gist.

ChatGPT has the capacity to be the best member of your marketing team, but only if you feed it the relevant information. Here are some tips:

Nine easy ways to use ChatGPT for marketing

If you're completely new to marketing, ChatGPT can help you from the ground up. Even if you've been in the game for a while but want to get back to basics and start thinking outside the box, ChatGPT can support you. 

As a way to humanise the experience, I usually give ChatGPT a title like "marketing manager" and start the conversation with the context of our "meeting". For example:

2. Personalise your customer interactions

Have you ever walked into a shop and the assistant knew exactly what you were looking for? As a result, you left having spent more than you intended, but satisfied at the same time? ChatGPT can help you create that experience for your customers.

The more information you can feed ChatGPT in terms of demographics, interests and buying habits, the more it can create dynamic and personalised messaging. This is going to leave your customer feeling seen and heard, which leads to higher engagement and conversions.

, or have a one-size-fits-all solution, we all have writer's block. Businesses are getting more innovative and creative every day with the different ways they're 

ChatGPT can help you generate high-quality content by providing topic suggestions, helping you overcome writer's block, and refining your drafts. It can lay out the whole end-to-end process for you. 

 and understand what channels you're posting on, ChatGPT (your new writing intern) can assist you with:

Creating engaging and relevant content is vital for 

. Additionally, you can leverage ChatGPT to optimise your existing content for search engines and make sure your website ranks prominently in relevant searches.

ChatGPT can help you to create different personalities for each of your audience so you can really speak to them through your content. It can even help you in deciding what content may best work for your audience and align with your value proposition.

With new trends emerging daily, how do you schedule your content and stay up to date?

I tell my clients to consider social media as their 

. You need to let your customers know you're still open and trading. If you aren't showing up during your expected opening hours, you're telling the algorithm – and your clients – that you're closed for business. 

Managing your social media can be time-consuming, and ChatGPT is a fabulous way to help lessen the burden.

Whether you schedule your posts once a week or every month, your new scheduling partner can help you create content that resonates with your 

. ChatGPT can help give you recommendations on when to start, but keep in mind that you know what's best for your business.

 can significantly boost your your business's growth. With ChatGPT, you can optimise your email marketing efforts by generating attention-grabbing subject lines, creating personalised email templates, and even automating email sequences.

This allows you to nurture leads, drive conversions, and build long-term relationships with your subscribers.

I have a client who found out the name of her customers' pets. She's now able to send them emails about the new products they can buy for their furry friends. It's that little personal touch that helps her stand out and has her customers coming back for more.

. By leveraging ChatGPT, you can build intelligent 

 that give your website visitors instant assistance and valuable information.

With its natural language processing capabilities, ChatGPT allows chatbots to understand users' queries accurately and respond in a conversational manner, enhancing the overall user experience.

You can build out your FAQs in minutes and have your chatbot greet your customers for that boosted support 24/7.

Achieving higher rankings in search engine results is a top priority for businesses aiming to increase their 

 by providing valuable insights into keyword research, content optimisation and link-building strategies.

By harnessing the power of ChatGPT, you can develop an effective SEO roadmap and improve your website's search engine performance.

Here is where things can get really interesting. If you let the conversation naturally unfold like you are talking to an SEO expert (albeit one whose knowledge is two years old), it takes away the guesswork and can help you build a strong campaign strategy.

Making data-driven decisions is essential for driving marketing success. ChatGPT can help you analyse complex datasets, generate comprehensive reports, and extract insights you can put into action.

By leveraging ChatGPT's analytical capabilities, you can uncover hidden patterns, identify opportunities for growth, and refine your marketing strategies based on real-time data.

It's not the algorithm that's hurting you, it's your messaging. If you're struggling to get in front of your customer, you may need to double-check the data. What is resonating with your audience and what isn't? Have a chat with ChatGPT and see what information it can provide.

Boosting conversion rates is a critical aspect of any marketing strategy. And ChatGPT can play a significant role in this work.

By analysing user behaviour, understanding customers' preferences and providing personalised recommendations, ChatGPT can help you 

, optimise call-to-action buttons, and improve the overall user experience.

Tech Hub: Recommendations and resources to help small businesses adopt new technology

Revolutionise your small business with Tech Hub

Get tailored recommendations, join virtual workshops, connect with expert advisers and find practical resources – all for free. 

I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
<h3></h3>
I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
<h3></h3>
My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

How to use ChatGPT to simplify your marketing strategy

Here's how you can have a conversation with ChatGPT to up your marketing game.

We all possess unique skills, talents and experiences that set us apart, yet conveying this value to potential employers or clients is often easier said than done. One thank-you note encapsulated it for me.

? How do I convey the blend of industry expertise and people skills I bring? It’s always a challenge to fully capture your value until you’re in the thick of a new role, making a tangible difference.

In pondering this, I look at all the incredible thank-you notes and recommendations I’ve been fortunate to receive over the years. They remind me of the connections I’ve made and the positive influence I’ve had.

One such note from my last contract struck a chord with me recently. It even brought tears to my eyes. It beautifully encapsulates everything I strive to contribute to any business or team I join:

This message perfectly captures what I aim to bring to every organisation I join: a dedication to excellence, an innovative mindset and the ability to inspire and uplift others.

Think for a moment about your unique value. Defining your USP is crucial in the professional sphere and every interaction where you aim to make an impact.

Your USP is the distinct combination of skills, experiences and qualities that set you apart. It’s not just what you do, it’s how you do it and more importantly, why you do it. 

Your USP should reflect your passion, the unique perspective you bring to your work and the impact you can make.

Whether you’re an entrepreneur, a job seeker or a freelancer, clearly articulating your USP gives you a competitive edge. It can open doors to new opportunities, help you build meaningful relationships and enable you to position yourself as a leader in your field.

Here’s a guide to help you get started on defining and honing your USP:

Consider the needs of the people or organisations you want to connect with. What challenges are they facing? How can you help them overcome those challenges in a way no one else can?

Once you have a clear idea of your USP, practice articulating it concisely and impactfully. Remember, your USP should be memorable and easily understood.

Back up your claims with evidence. Use examples of how your skills and strengths have positively impacted others. Personal stories or case studies can make your USP more relatable and credible.

6. Leverage your USP to unlock new opportunities

Now that you've defined your USP, it’s time to use it. Integrate it into your branding, whether on your resume, LinkedIn profile, website or during conversations with potential clients or employers. Your USP is not just a static statement, it’s a living, evolving part of how you engage with the world.

Take a moment to reflect on your unique selling points. What skills, experiences or qualities make you stand out? Consider writing them down and practising effectively conveying these attributes to potential clients or employers.

Digital Services: 
With over 20 years of experience in digital transformation, product management, delivery, AI, and agile coaching, I help organisations solve complex challenges and create impactful digital solutions.&nbsp;
I specialise in:&nbsp;
<ul>
<li>Creating Products Customers Want: By focusing on customer behaviour, I develop solutions that engage and drive satisfaction.&nbsp;</li>
<li>Boosting ROI and Efficiency: I streamline operations and simplify offerings to unlock business value and growth.&nbsp;</li>
<li>Promoting Collaboration: I foster transparent partnerships that lead to results.&nbsp;</li>
<li>Team Upskilling: I mentor and coach teams to excel in fast-paced environments.&nbsp;</li>
<li>Successful Project Delivery: I ensure timely, high-quality project outcomes.</li>
<li>Team Upskilling: I mentor and coach teams to excel in fast-paced environments.</li>
</ul>
I’ve led cross-functional teams across different sectors and industries, aligning strategies with business goals and driving performance improvements.&nbsp;
Well-being Services: 
In today’s fast-paced world, it’s easy to lose balance. As a Bach Foundation Registered Practitioner (BFRP), I guide individuals toward emotional harmony using Bach Flower Remedies, including the well-known Rescue Remedy. These natural remedies address emotions and moods, helping restore well-being. My holistic approach supports personal transformation.

Digital consultant

Stand out in the market: Defining your unique selling point

Here’s a seven-step guide to get you started on defining and honing your USP.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Trusted Irish .ie online identity

Unlock the power of the internet with a trusted Irish .ie online identity.&nbsp;

<grammarly-extension-vbars class="dnXmp" data-grammarly-shadow-root="true"></grammarly-extension-vbars><grammarly-extension-vbars-feedback-form class="dnXmp" data-grammarly-shadow-root="true"></grammarly-extension-vbars-feedback-form>

You’re the Business with Google

Grow online with our small business resources, tools, training and guidance. <grammarly-extension-vbars class="dnXmp" data-grammarly-shadow-root="true"></grammarly-extension-vbars><grammarly-extension-vbars-feedback-form class="dnXmp" data-grammarly-shadow-root="true"></grammarly-extension-vbars-feedback-form>

Start using Xero for free

Xero’s online accounting software makes small business easier.

Get the right support to start and grow your business

Who we are

Enterprise Nation community by numbers in 2024

500,000+

Businesses supported

6,000

Connections

70,000

Event attendees

Enterprise Nation is for small businesses

People

Training

Events

Funding and grants

Why join Enterprise Nation?

Learn

Connect

Progress

Advice

Latest member stories

Nora Irwin: How I started my fragrance business

My funding story – Siest Sleep

Trusted partners to support you

Join the community today!

Take the first step to successfully starting and growing your business.